Tag Archives: Marketing

Overwhelmed by Data? 6 Steps to an Easier Financial Marketing Future

Emilie Totten May 8, 2021 The dream of many investment management marketers is to efficiently use data to create content that drives engagement and generate insights that support strategic decision-making. While those are both possible in theory, often reality looks very different. Most firms struggle with data that is unwieldy, overwhelming and underutilized. In fact, … Continue reading Overwhelmed by Data? 6 Steps to an Easier Financial Marketing Future →

The 5 Biggest Email Marketing Mistakes That Are Costing You

Email Marketing Mistakes

Tabitha Jean Naylor May 6, 2021 Currently, more than 316 billion emails are estimated to be sent out daily. Regardless of the industry you’re in or what type of business you run, email continues to be one of the most cost-effective methods in marketing. It offers good ROI and incredible reach. Nevertheless, that’s only true … Continue reading The 5 Biggest Email Marketing Mistakes That Are Costing You →

Should I Use a Separate Domain for Marketing Emails?

Marketing Strategy

Howard J. Sewell May 5, 2021 A client asks: “We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. Is this something you’d recommend?” The most common business case for using a separate email domain is that doing so can help protect a company’s … Continue reading Should I Use a Separate Domain for Marketing Emails? →

How Brands Are Unlocking The Marketing Power Of Clubhouse

Clubhouse

How Brands Are Unlocking The Marketing Power Of Clubhouse by Maria Bailey , May 4, 2021 Clubhouse is literally the talk of social media. The term emerging is social talk — one part podcast, one part verbal chat. According to the company Social Media Today, the Clubhouse app has over 13 million downloads. Use is … Continue reading How Brands Are Unlocking The Marketing Power Of Clubhouse →

Demandbase, buyer-driven marketing: Tuesday’s daily brief

Marketing Guide

Plus, what consumers want from email Kim Davis on May 4, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Demandbase, buyer-driven marketing: Tuesday’s daily brief →

5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org

Marketing Strategy

In B2B, the buyer is in charge. It’s time to adopt buyer-driven marketing strategies Scott Vaughan on May 3, 2021 It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing … Continue reading 5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org →

Influencer Marketing: What Is It & Where Is It Going?

Influencer Marketing

Ken Fortney May 3, 2021 In my content marketing role at GRIN, I and my team have a front-row seat to industry developments – and they’re happening fast. Speculating on the future of influencer marketing is no longer a discussion for marketing elites. DTC brands, in particular, are gathering tools and techniques to simply keep … Continue reading Influencer Marketing: What Is It & Where Is It Going? →

Planning and Implementing Your Email Marketing Strategy

Email Marketing Strategy

Mike Parry May 2, 2021 Email Marketing Strategy Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. If we start from what is possible, the prospect of drawing up an email … Continue reading Planning and Implementing Your Email Marketing Strategy →

Digital Marketing Campaign Performance: 5 Signs You Need a Refresh

Digital Marketing Tools

Angela Hausman, PhD April 30, 2021 Knowing when you need to change up your digital marketing campaign or just give it more time to meet your performance goals isn’t an easy decision. Sometimes your campaign just needs a few tweaks, other times you need to rethink every element of your digital marketing campaign. Moving too … Continue reading Digital Marketing Campaign Performance: 5 Signs You Need a Refresh →

3 Reasons Your Email Marketing Campaign Isn’t Working

Email Marketing Mistakes

Angela Ash April 29, 2021 When the pandemic struck, many email marketers found themselves with challenges, for obvious reasons. With so many people ditching all shopping for bare necessities, numerous brands found it difficult to market their non-essential products. Various surveys show that many email marketers have been sending fewer emails than they used to, … Continue reading 3 Reasons Your Email Marketing Campaign Isn’t Working →