Stronger modeling and disciplined measurement help marketing earn credibility where it matters most. Shiv Gupta on November 19, 2025 Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, “What’s the return?” Even … Continue reading The real reason marketing budgets get cut — and how to stop it
November 19, 2025 Adobe to buy digital marketing platform Semrush for $1.9 billion
Scott Brinker talked about AI agents and the future of marketing at the November MarTech Conference. Here’s a recap. MarTechBot on November 17, 2025 At the November MarTech Conference, Scott Brinker — editor of Chiefmartec.com — delivered a keynote on how agentic AI will transform marketing. Drawing on decades in marketing technology, Brinker walked … Continue reading How agentic AI is changing the future of marketing
Marketers love AI, but the sector’s growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust. Constantine von Hoffman on November 5, 2025 “How do we know when irrational exuberance has unduly escalated asset values?” — Alan Greenspan, Federal Reserve Chair, December 5, … Continue reading If the AI bubble bursts, marketing could take the first hit
AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click. Adam Weiss on November 5, 2025 AI is reshaping how people discover, compare and buy products — and affiliate marketing sits at the center of that evolution. From generative search and conversational shopping to AI-curated … Continue reading 5 ways AI is changing where and how influence happens in affiliate marketing
ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter. Steve Armenti on October 31, 2025 For years, account-based marketing (ABM) was framed as an enterprise-only play — a luxury for companies with six-figure deals and long sales cycles. If … Continue reading How small companies can win with account-based marketing
Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact. Kathleen Schaub on October 30, 2025 A tough conversation is unfolding between marketing leaders and the C-suite. CMOs are realizing that static, deterministic metrics like attribution create false narratives. Many fear CEOs … Continue reading Winning executive trust in the move beyond marketing attribution
We discuss how agent-powered organizations will reshape roles, workflows and leadership at the MarTech Conference. Here’s a recap. MarTechBot on November 14, 2025 Marketing is on the brink of another major evolution — one that will redefine how teams are structured, how work gets done and even what it means to lead. Artificial intelligence … Continue reading What AI and agents mean for marketing teams — now and in the future
Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast. Mike Pastore on October 24, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using the opportunity to think … Continue reading AI is changing the hiring practices of marketing agencies
Timeless Marketing in an AI-Driven World Carlie Buffan Sep 15, 2025 AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one place anymore. It’s scattered … Continue reading Timeless Marketing in an AI-Driven World
