Tag Archives: Marketers

Why Marketers Must Tell a Compelling Visual Brand Story

Marketing Strategy

Grant MunroAugust 4, 2015 1.44 Billion, 300 Million, 302 Million. Those are the estimated number of users on Facebook, Instagram and Twitter respectively. With userbase growth forecasted to remain in double digits for all three networks for the next few years, there is unprecedented potential for marketers to share their brand story on a large … Continue reading Why Marketers Must Tell a Compelling Visual Brand Story →

How Demand Generation Marketers Get The Most Accurate Online Conversion Data

Conversion Rate Optimization

Andrew NguyenAugust 1, 2015 Marketers get online conversion data from every advertising platform they use. This creates a need for a third party platform to help marketers measure online conversion data coming from multiple platforms. Without the ability to distinguish which prospects converted, and when the conversion happened, marketers can’t see what’s happening in their … Continue reading How Demand Generation Marketers Get The Most Accurate Online Conversion Data →

Have Marketers Forgotten What It’s Like To Be Human?

Marketing Guide

Marketers need to move beyond the data and metrics and remember to make meaningful connections with other humans, says columnist Jim Williams. Jim Williams on July 27, 2015 Everywhere we turn, it seems that automation, software and “over-metricizing” are suffocating our profession. In the endless quest for leads and conversions, we’ve relegated ourselves to growth … Continue reading Have Marketers Forgotten What It’s Like To Be Human? →

Meerkat, Google SEO: Search Engine Rank For Savvy Marketers

Search Engine Optimization

Marty Weintraub, July 27, 2015 Meerkat is a popular mobile app that enables users to broadcast live video streaming over the Web. Notably missing from the mix are obvious ways to quickly index in Google through search engine optimization. Let’s look at some optimization techniques SEO that Meerkatapp.co provides, and some strategies that just may get your live feed … Continue reading Meerkat, Google SEO: Search Engine Rank For Savvy Marketers →

Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences

Twitter

New ad tool will take the guesswork out of targeting people following live events on Twitter. Martin Beck on July 23, 2015  Twitter, long the leading social network for real-time marketing, is pushing its advantage. Today the company introduced event targeting, a new advertising feature to help brands and businesses reach people engaged with live … Continue reading Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences →

Dissecting Ongoing Content Investment By Marketers

Content Marketing

Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy. Nathan Safran on July 17, 2015 I recently came across a chart from Econsultancy and Oracle Marketing Cloud’s Marketing Budgets 2015 Report showing … Continue reading Dissecting Ongoing Content Investment By Marketers →

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