Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy. Nathan Safran on July 17, 2015 I recently came across a chart from Econsultancy and Oracle Marketing Cloud’s Marketing Budgets 2015 Report showing … Continue reading Dissecting Ongoing Content Investment By Marketers
Larisa BedgoodJuly 16, 2015 As a marketer, I know that my fellow colleagues are always looking for ways to generate more leads. More importantly, we are looking for techniques, tools, and best practices that will allow us to generate the most quality leads for our company. Actually generating quality leads is a major challenge many … Continue reading How Marketers Are Using Big Data [Infographic]
As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first, explains columnist Aaron Strout. Aaron Strout on July 2, 2015 There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” … Continue reading What Does It Mean To Be Mobile First? And Why Should Marketers Care?
Liz FromentJune 25, 2015 All marketers know that getting sustained engagement on their ads and emails is the holy grail. It’s when users are engaged and interacting that they see more clicks, a higher response rate, and of course, more revenue over time. But, the big question is, how can you get there? With click … Continue reading How Marketers Can Look to Interactivity to Increase Engagement
Laurie Sullivan @lauriesullivan, (June 25, 2015) Millennials make purchases based largely on anxiety or empowerment, and understanding those emotional drivers may become the biggest key to connecting with them, according to a study. For Millennials, staying connected with friends and family by sharing their emotions on social media has become a daily way of life, … Continue reading Marketers Fail At Using Emotional Drivers To Reach Millennials
Bob HutchinsJune 22, 2015 Between affordable 4K technology, amazing interactive music videos like Björk’s new 360-degree release, and the growth in live-stream/social video platforms, there’s a lot for marketers to be excited about in the world of video. Facebook doesn’t generally top out the list of “exciting video news.” However, a new report from Social … Continue reading Video: Where Facebook Marketers Spend the Most
Are you still not fully utilizing data? Columnist David Booth outlines five things you need to do to help you and your organization better dive into data. David Booth on June 22, 2015 In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are still … Continue reading 5 Reasons Marketers Fail With Data
Laurie Sullivan @lauriesullivan, (June 12, 2015) Marketers assume they know how consumers search, but they need to challenge their assumptions. Nathan Safran, CEO at Blue Nile Research, sent that message during a presentation Thursday at the MediaPost Search Insider Summit. He said tools are valuable, but they lull marketers into a false sense of security. … Continue reading How Search Marketers Must Challenge Their Assumptions
Ryan BowmanJune 11, 2015 Who Dresses You? Imagine for a minute that you are hiring a butler or a lady’s maid to get you dressed. (Those of you who watch Downton Abbey know exactly what I’m talking about). From the pictures below, which “professional” would you choose to button you up? Easy decision, right? You … Continue reading Sloppy Butlers & Web Marketers
Daniel KushnerJune 11, 2015 Looking for a job? Go to LinkedIn. That’s pretty much how the average person views the social platform. B2B marketers, on the other hand, see it quite differently. For them, LinkedIn is viewed as perhaps their greatest social media resource; an active community of potential prospects just begging for relevant content … Continue reading 3 Surprising LinkedIn Stats All B2B Marketers Should Know
