Tag Archives: Marketers

How Marketers Use Facebook Video to Elevate Consumer Engagement

by Gina Botti April 19, 2016April 19, 2016 Keeping pace with Facebook’s feature updates can sometimes feel like an uphill battle. They’re constantly in search of monetization opportunities, and now they have a new shiny object: video. Facebook has been pushing video for many years now, but they’ve stepped up their game over the past … Continue reading How Marketers Use Facebook Video to Elevate Consumer Engagement →

The Email Marketer’s Checklist for Success

Email Marketing

by Larisa Bedgood April 18, 2016 Follow @https://twitter.com/DataMentorsApril 18, 2016 Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $ 41 in sales. And the number of worldwide email users is expected to increase from 2.6 billion … Continue reading The Email Marketer’s Checklist for Success →

What Marketers Need to Know About Interactive Video

Video Trends

by Dan Trefethen April 17, 2016April 17, 2016 Just under a month ago, a new collection of songs recorded by Jeff Buckley was posthumously released. The album is called You and I, and one of the standout tracks is a cover of Bob Dyan’s Just Like A Woman. What stands out even more about the … Continue reading What Marketers Need to Know About Interactive Video →

11 Digital Marketers You Will Meet In The Office

Digital Marketing Skills

by Kimberly Grimms April 14, 2016 Follow @https://twitter.com/kimberlygrimmsApril 14, 2016 Technology is a limitless world. And the people who live there are as diverse and different as the ideas they pour in the virtual realm. That is also what makes the digital world what it is: forward looking, filled with vision, and innovative. Digital marketers … Continue reading 11 Digital Marketers You Will Meet In The Office →

A Different Kind of Filter: The Marketer’s Guide to Navigating Instagram’s New Algorithm

Instagram Tools

by Brian Honigman April 12, 2016 Follow @BrianHonigmanApril 12, 2016 When Facebook bought Instagram in 2012 for the (then shocking) price tag of one billion dollars, the digital world wondered aloud what Facebook’s endgame was. Some lauded the move, others were cautiously hopeful, and quite a few predicted imminent doom for the house that Zuckerberg … Continue reading A Different Kind of Filter: The Marketer’s Guide to Navigating Instagram’s New Algorithm →

Marketers mustn’t be afraid to click on ads

Marketing Guide

If your response to advertising is fear and avoidance, what kind of example are you setting? Besides, columnist Rob Rasko argues, creatives are getting more engaging in response to the competitive environment. Rob Rasko on April 7, 2016 There is a lot of chatter in our industry about the negative effects of ad blocking. And … Continue reading Marketers mustn’t be afraid to click on ads →

Just when marketers thought things couldn’t change any more, this report shows they will

Marketing Guide

Do you possess a single view of your customer that includes their mobile interactions and behavior on the Internet of Things? Columnist Sanjay Dholakia describes new research that shows that the time to prepare is now. Sanjay Dholakia on April 6, 2016 Historians of digital marketing will be hard-pressed to find another era when … Continue reading Just when marketers thought things couldn’t change any more, this report shows they will →

15 Copywriting Tricks All Digital Marketers Need to Know

Digital Marketing Skills

by Aaron Agius April 3, 2016 Follow @IAmAaronAgiusApril 3, 2016 Copywriting isn’t a new tactic in the world of marketing, but in the digital age, the rules have changed. Here are 15 copywriting tricks all digital marketers need to know. 1. Make it scannable Contrary to popular belief, people don’t actually read on the internet. … Continue reading 15 Copywriting Tricks All Digital Marketers Need to Know →

What Should Marketers Learn from the “Keywords are Dead” Debate?

Marketing Tools

by Adam Frankel April 1, 2016 Follow @FrankelInteractApril 1, 2016 Is the death of keywords a rumor? Or is it real? In my opinion, the answer isn’t black and white, but more shades of gray. There a number of facets to keywords and even if we consider them all, the answer may not be all … Continue reading What Should Marketers Learn from the “Keywords are Dead” Debate? →

Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition

Customer Satisfaction

Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams. Barry Levine on March 30, 2016 at 2:41 pm It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed in Salesforce’s newest “State of Marketing” report, out today. Thirty-five percent of surveyed marketers cited customer satisfaction … Continue reading Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition →