by Katherine Buchholz June 30, 2016June 30, 2016 Believe it or not (you should believe it), your customers are responding to your marketing by calling throughout the customer journey. And you can’t afford to ignore them. They want to call at every stage: from inspiration to research to purchase to post-purchase. According to Google, 62% … Continue reading How Marketers Master the Call Channel to Win in the Customer Journey
TrackMaven has released a report of how Fortune 500 companies are engaging with Instagram. Some of the findings may surprise you. Tamar Weinberg on June 29, 2016 What insights can you learn from Fortune 500 brands using Instagram? TrackMaven has your answer. After analyzing over 40,000 unique social posts on the image sharing network, … Continue reading Report: What marketers can learn from the biggest brands on Instagram
by Chris Herbert June 26, 2016June 26, 2016 Technology Marketers Need to Know How To Sell Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well, actually an opportunity! The disconnect between sales and marketing is one of the reasons … Continue reading Sell Me This Pen. Some Advice for Technology Marketers
Columnist Scott Vaughan takes a look at the transformation of media companies and what it means for B2B marketers and their data solutions. Scott Vaughan on June 24, 2016 For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically, marketing pros have turned to media companies … Continue reading From leads to data: how changes in the media business affect B2B marketers
by Suzanne Hoenig June 22, 2016 Follow @SMHoenigJune 22, 2016 As part of our ongoing series of social media for today’s one-man-band marketers and those who love them, we’ve been looking at Instagram, both why and how to use it. Last week, we covered some of the benefits of marketing with Instagram. We’ll continue that … Continue reading Posting to Instagram for Small Biz Marketers: 2016 Social Media Series
Snapchat’s latest ad push opens the mobile video space for everyone by Frank Sinton Jun 20, 2016 Snapchat just took the next logical — and very big — step in a months-long process of becoming a “grown-up” social media site when it announced that it would open its platform to select third-party advertisers and ad-tech … Continue reading Snapchat Gives Marketers Ways To Make Money On Platforms Other Than Google, Facebook
by Laurie Sullivan @lauriesullivan, June 20, 2016 Some 82% of B2B marketers prefer to research technology from vendors similar to how online dating matches work, according to ON24 CMO Joe Hyland, who made the connection after his effort to better understand the motivation behind consumer behavior. “The data supports the hunch, but we were prepared … Continue reading Marketers Want Technology Search To Be Like Online Dating Match
by Rebecca Lee White June 17, 2016 Follow @rleewhiteJune 17, 2016 Snapchat advertising is rapidly improving its offerings for brands, while being careful not to alienate its user-base. This week marked Snapchat’s release of an API that hugely benefits advertisers looking to pursue a paid presence on America’s fastest growing social media platform. Although they … Continue reading What Marketers Need to Know About Snapchat Advertising
by Jake Camacho June 17, 2016June 17, 2016 Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands. Emerging alongside it … Continue reading An Introduction To 360° Video For Social Media Marketers
How do you increase customer engagement? Columnist Peter Isaacson discusses some key tactics to help you turn prospects into sales opportunities. Peter Isaacson on June 16, 2016 We’re all competing to capture the attention of our best prospects and customers, and, let’s face it — that’s no easy feat. We’re bombarded daily with information … Continue reading How B2B marketers can win the battle for attention
