Johannes Rastas — December 23, 2019 SEO is an indispensable tool for affiliate marketers who use content marketing to promote their affiliate offers. The right SEO techniques can not only improve your rank in the search results and generate more traffic to your affiliate site but also drive more conversions and affiliate commissions your way. … Continue reading 10 Easy SEO Hacks for Affiliate Marketers
Developers Create App That Tracks Users’ Lifetime Value For Marketers by Laurie Sullivan @lauriesullivan, December 23, 2019 Mobile app monetization company YouAppi wants to help marketers and developers find and retain customers with the greatest potential to make purchases — and who have the highest lifetime value — during the life of an app’s use. … Continue reading Developers Create App That Tracks Users’ Lifetime Value For Marketers
B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’ by Laurie Sullivan @lauriesullivan, December 19, 2019 B2B marketers are more engaged during the week of Christmas and New Year’s. This is the time that advertising engagement for business brands on LinkedIn increases, according to findings from a study released Thursday. In December 2018, engagement … Continue reading B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’
Hannah Cohen — December 17, 2019 Emerging markets in countries like China, India, and Brazil can teach you a great deal about marketing and innovation. In 2019, 64 million Americans will use mobile payments in some form, representing 29% of all smartphone owners. The same figure in China? 577 million users representing 81.1% of all … Continue reading 6 Lessons Digital Marketers Can Learn From Emerging Markets
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. Ryan Phelan on December 18, 2019 It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of … Continue reading Email marketers: Keep growing, but also take the time to teach others
Sixty-four percent plan to increase ABM staff next year, study finds. Amy Gesenhues on December 11, 2019 Account-based marketing tactics are set to account for a growing share of marketing budgets in 2020. Nearly three-quarters (73%) of marketers who are using account-based marketing (ABM) tactics plan to increase their ABM budgets in the coming year, … Continue reading 73% of marketers plan to increase ABM budgets in 2020
Micro-campaigns, feedback loops and mass personalization will take center stage in the new year for agile marketers. Stacey Ackerman on December 10, 2019 Marketing is one of the fastest-changing professions today. And like fashion trends (glad that bike shorts with blazers phase is over), as a marketer, you don’t want to find yourself “oh, so … Continue reading 3 things marketers need to focus on in 2020
From steep discounts on popular SaaS tools to special offers on professional courses, we’ve rounded up a few Black Friday and Cyber Monday deals for our readers. Jennifer Cannon on November 26, 2019 Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also … Continue reading Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers
Ryan Ayers — November 17, 2019 Follow @TheBizTechGuru In recent years, corporations have taken an increased interest in how their business activities affect society. Due to a range of influences, more organizations are practicing corporate social responsibility (CSR) – and boosting their bottom lines in the process. Some easy-to-recognize examples would be when major corporations … Continue reading How Marketers Can Use Corporate Social Responsibility to Boost Brand Awareness
Jess Rozario-Ospino — October 30, 2019 Every year, my company, Animoto, conducts a survey of 500 marketers and 1,000 consumers to learn more about current social media marketing trends, how they’re impacting consumer purchase behavior, and the way brands communicate with their audience. This year’s results included a range of insights. For consumers, video was … Continue reading Social Video Trends: Consumer & Marketers Insights for 2020 [Infographic]
