Tag Archives: Marketers

What marketers need to know about authenticity in influencer marketing

Advanced authenticity analytics key to campaign success. Rodric Bradford on November 3, 2020 at 3:39 pm “A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered … Continue reading What marketers need to know about authenticity in influencer marketing →

How marketers can stay centered around consumers

Marketing Strategy

There are plenty of opportunities today to establish long-term consumer relationships. Rodric Bradford on October 30, 2020 at 12:09 pm The rebirth of the consumer relationship with brands is one of the many changes that have occurred this year because of the COVID pandemic. And while marketers are learning to live with smaller budgets and … Continue reading How marketers can stay centered around consumers →

12 Key Skills Marketers Need in Today’s Digital Landscape

Digital Engagement

Young Entrepreneur Council October 27, 2020 As today’s digital landscape has shifted, with increased access to and advances in technology, and with more companies switching to online operations, marketers’ roles and responsibilities have shifted right along with it. Here are some of the skills and competencies that are now critical for marketers to succeed in … Continue reading 12 Key Skills Marketers Need in Today’s Digital Landscape →

Reasons for marketers to add drones to the martech stack

Marketing Trends

From monitoring foot traffic to creating aerial imagery, drones have a lot to offer marketers. Rodric Bradford on October 26, 2020 Perhaps no industry is experiencing the negative consequences of the COVID outbreak more than commercial real estate. However the competitive nature of the industry has produced a tactic not used by most marketers — … Continue reading Reasons for marketers to add drones to the martech stack →

3 Latest LinkedIn Ad Features B2B Marketers Should Know About

LinkedIn Advertisement

Christa Tuttle October 22, 2020 With professionalism at the core of LinkedIn’s brand identity — “Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.” —it has naturally become the go-to social media platform for B2B marketers. Of the over 675 million LinkedIn members, 63 million are in decision-making … Continue reading 3 Latest LinkedIn Ad Features B2B Marketers Should Know About →

Here’s how email marketers can stay sane amid this holiday season’s uncertainty

Holiday Season

Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now. Ryan Phelan on October 21, 2020 Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing fast and furiously about … Continue reading Here’s how email marketers can stay sane amid this holiday season’s uncertainty →

How marketers can be more efficient with their data and operations

Data Management

Review your current stack and look for data partnerships with publishers. Rodric Bradford on October 19, 2020 As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations? “Technologies become obsolete … Continue reading How marketers can be more efficient with their data and operations →

Not Christmas Yet, but Facebook Wants Marketers Ready

Facebook Marketing

Sahail Ashraf October 16, 2020 Facebook wants companies to have a good Christmas. And It wants to help, by supplying them with a toolkit that will guide their marketing practices in the run up to the holidays. Does it help? Traditionally, Christmas Is the time of year when marketing and advertising goes into overdrive. Billions … Continue reading Not Christmas Yet, but Facebook Wants Marketers Ready →

How marketers should plan for implementing automation

Marketing Automation

Planning and goal-setting prior to implementation is key to success. Rodric Bradford on October 15, 2020 The status of marketing automation in martech stacks varies depending on the business. Some marketers are going into their second decade of automation, but may be considering moving to a different solution, while others involved in digital transformation to … Continue reading How marketers should plan for implementing automation →

How marketers can get the highest ROI out of podcasts

Product Development

Planning, content and guest selection are at the foundation of a successful podcast strategy. Rodric Bradford on October 14, 2020 The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the … Continue reading How marketers can get the highest ROI out of podcasts →