By Chel Wolverton, Published November 14, 2014 Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing … Continue reading Measure What Matters Most – A Think With Google Guide for Marketers
By Lucy Hardaker, Published November 14, 2014 Whether your social media goals in 2015 are to generate reach, engagement or leads, (or all three!) you’re going to need some social tools to help you carry out your strategic plans. But how do we know which social media tools will provide true value in the coming … Continue reading Top Social Media Tools For Every B2B Marketer’s Toolkit
by George Bilbrey, November 12, 2014 Reputation matters more than ever. That’s the clearest takeaway from our most recent research into sender reputation and inbox placement. Looking at the entire mailstream segmented by IP reputation shows that messages from the top-ranked senders reach the inbox, while everyone else struggles or outright fails. Compared to past … Continue reading Email Becoming Tougher Game For Marketers Of Ill Repute
by Kara Trivunovic, November 11, 2014, It seems as if the marketing world has a new slogan. Once upon a time it was “email is dead,” but most have come around to believe that email definitely has a place within the marketing construct. But the new slogan seems to indicate that email marketers are … Continue reading What Do You Mean, ‘Email Marketers Need Not Apply’?
By Dan Shewan, Published November 11, 2014 In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when … Continue reading 5 Productivity Tips And Tools For Lazy Content Marketers
By Sarah Goodall, Published November 1, 2014 Last week I presented my views on digital marketing at the B2B Marketing Conference in London – you can view the presentation on Slideshare here. I’ve spent 18+ years marketing in the B2B tech industry in all kinds of companies. Small and large. Software and hardware. I’m a … Continue reading Message To B2B Marketers: Go Digital Or Go Home
Direct Marketing News, Wednesday, October 29, 2014 As Google’s new Inbox email app hits beta, marketers are exploring what the new inbox organization tool will mean for their strategies. Various email marketing executives spoke with Direct Marketing News about the new product and revealed that they are impressed with the new platform. Most of the … Continue reading Marketers Look Forward to Google Inbox
By Ruth Stevens, Published October 29, 2014 I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Turns out, the statement was based on a recent study showing that … Continue reading What The Growth Of Inside Sales Means To B2B Marketers
Ads run across Google’s in-app display network. Ginny Marvin on October 24, 2014 Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google … Continue reading Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig deep into customer data … Continue reading Can Marketers Predict And Measure Influence, Down to the Dollar?
