Leah KlingbeilJanuary 5, 2015 We often write about things you should be doing with your digital marketing efforts: tips, tricks, trends, hacks, and other topics any digital marketer should know. But, what about the things you shouldn’t do? Or the things you should be doing but are ignoring. There are many tactics that are ineffective … Continue reading 12 Mistakes Digital Marketers Shouldn’t Make In 2015
Susan GilbertJanuary 4, 2015 What You Need to Know About the Latest Facebook Updates One of the biggest changes Facebook is making is in how people can see Facebook Ads in their news feeds – the bread and butter of the large social network. With the onset and growth of mobile technology a user many … Continue reading The New Facebook for Marketers in 2015
John W Hayes December 29, 2014 It’s that time of the year again, when marketers across the social web reflect on the past year and make bold statements about how they plan to improve their position in the year ahead. I’m not about to break with tradition, so here are my New Year’s Social … Continue reading This Marketer’s New Year’s Social Media Resolutions
Elizabeth Dyrsmid December 28, 2014 Have you started using LinkedIn yet? Overwhelmed at all there is to explore? Not sure where to start? LinkedIn is a professional social network with a wealth of opportunity – when used correctly. In this article, we’ll show you 10 of the most advanced ways to attract highly qualified … Continue reading 10 Advanced LinkedIn Strategies For B2B Marketers
If you’re on the fence about loyalty programs, columnist Steve Olenski is here to explain why you ought to seriously consider implementing one. Steve Olenski on December 22, 2014 Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to … Continue reading 8 Reasons Why Loyalty Programs Are Imperative For Marketers
Mobile marketing is top of mind for many, along with content, video and social all playing an integral role in the coming year. Amy Gesenhues on December 18, 2014 What’s in store for marketers next year? To help prepare for 2015, we asked sixteen of today’s leading CMOs their predictions for the new year. From … Continue reading What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015
Olivia Cole December 8, 2014 Recently we created an infographic demonstrating the role smartphones have played in transforming retail. We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. 30 Billion Inbound … Continue reading Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic]
Tony Adragna December 5, 2014 Email marketing is important for any digital marketer. It allows you to directly access your current or potential customers. However, if you don’t cater to your audience, email marketing can quickly become a nightmare and turn off customers to your brand. How do you know if what you’re doing … Continue reading Why Is Email A/B Testing Important For Marketers?
Justin Tyrrell December 3, 2014 If ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December 25th incorporate all of the busiest online shopping day milestones of the year in terms of traffic and sales … Continue reading The 4 Customer Segments Email Marketers Must Target
Jennifer Hanford November 29, 2014 Without a doubt, the right social media tool or tools can truly become a marketer’s best friend. The only problem? There are so many to choose from! If you’re prone to “Shiny Object Syndrome,” you may end up wasting more time trying out social media tools rather than saving … Continue reading Social Media Tools Marketers Can Be Thankful For
