March 21, 2024 Why March Madness is marketing madness for brands and women’s basketball This isn’t the end of women’s basketball season for brands. It’s the beginning of something bigger. BY Jeff Beer To mark the tip-off of the 2024 Women’s NCAA basketball tournament, State Farm is launching a new commercial starring—you guessed it—Caitlin Clark. It’s … Continue reading Why March Madness is marketing madness for brands and women’s basketball
March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API. Cody Haener on March 21, 2024 Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in. Advanced Conversational Flow logic You are now able to add … Continue reading Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow
Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone. Constantine von Hoffman on March 14, 2024 A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying … Continue reading AI-powered martech releases and news: March 14
Amazon’s not-yet-released shopping assistant chatbot isn’t a disaster, but is mostly useless, according to the Washington Post. Constantine von Hoffman on March 7, 2024 The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Reporter Shira Ovide said this put it on par with … Continue reading AI-powered martech releases and news: March 7
By Reuters January 18, 2024 (Reuters) — Social media platform Reddit has drawn up detailed plans to launch its initial public offering (IPO) in March, moving forward with a listing it has been eyeing for more than three years, according to people familiar with the matter. It would be the first IPO of a … Continue reading Reddit plans for IPO in March
Netflix’s new 3 Body Problem trailer reveals a delay to March 2024 (And a seemingly lighter tone than the source material.) Aaron Souppouris Sat, Nov 11, 2023 Netflix Netflix’s new prestige sci-fi show is delayed until March 22, 2024. 3 Body Problem was originally scheduled to debut in 2023, before being pushed back to … Continue reading Netflix’s new 3 Body Problem trailer reveals a delay to March 2024
Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found. Chris Wood on August 4, 2023 Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by data privacy compliance company CYTRIO found. Only 14.67% of the 600 mid-to-large companies included … Continue reading The march to CCPA compliance is a slow one
Dynamic Chat enhancements continue, plus landing pages get a facelift. Lindsay DiLemmo on April 12, 2023 Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat (see past updates here). There … Continue reading Marketo’s March releases: A manager’s guide
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands. Chris Wood on March 30, 2023 This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. … Continue reading Kraft Heinz and Gatorade tap in-store video screens for March Madness
AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz by Laurie Sullivan @lauriesullivan, March 17, 2023 AT&T has released a full 360 campaign with four spots from creative partner BBDO LA that will run throughout March Madness games airing on CBS and Warner Bros. Discovery. The spots will run across television, digital, out-of-home (OOH), social, and … Continue reading AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz
