Tag Archives: March

The march to CCPA compliance is a slow one

Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found. Chris Wood on August 4, 2023 Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by data privacy compliance company CYTRIO found. Only 14.67% of the 600 mid-to-large companies included … Continue reading The march to CCPA compliance is a slow one →

Marketo’s March releases: A manager’s guide

Marketing Technology

Dynamic Chat enhancements continue, plus landing pages get a facelift. Lindsay DiLemmo on April 12, 2023 Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat (see past updates here). There … Continue reading Marketo’s March releases: A manager’s guide →

Kraft Heinz and Gatorade tap in-store video screens for March Madness

Screen Advertising

The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands. Chris Wood on March 30, 2023 This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. … Continue reading Kraft Heinz and Gatorade tap in-store video screens for March Madness →

AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz

Advertisement Campaigns

AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz by Laurie Sullivan @lauriesullivan, March 17, 2023 AT&T has released a full 360 campaign with four spots from creative partner BBDO LA that will run throughout March Madness games airing on CBS and Warner Bros. Discovery. The spots will run across television, digital, out-of-home (OOH), social, and … Continue reading AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz →

Marketo’s March ‘22 release: Let’s chat

Marketing Tools

Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few. John Francis on March 16, 2022 One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. This wouldn’t be the first company … Continue reading Marketo’s March ‘22 release: Let’s chat →

CTV’s ticket to March Madness advertising

CTV Advertisement

With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers. Chris Wood on March 15, 2022 At MarTech, we’ve been caught up in our own March Madness. The conference will be held virtually March 29 and 30 (and registration is free). For marketers reaching sports fans, March Madness … Continue reading CTV’s ticket to March Madness advertising →

What You Need To Know About The March 7 Google Update

Google Penalties

John Lincoln — April 23, 2018 Follow @johnelincoln— April 23, 2018 Have you heard? Google confirmed that it released a new algorithm update on March 7. Was your website hit? Have you noticed a change in rank for some of your most popular pages? Here’s what you need to know about the latest Google update. … Continue reading What You Need To Know About The March 7 Google Update →

March Madness “Slam Dunk Dominators”

Traffic Generation

Julie Neumark — March 30, 2018 Follow @julieneumark — March 30, 2018 As cable viewership goes down, online views of highlights continues to spike. March Madness is here again — yes, the big dance of 2018 is already in full swing! (Or should we say, slam?) You might remember from last year that we published … Continue reading March Madness “Slam Dunk Dominators” →

7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns

B2B Engagement

Judy Caroll — March 20, 2018 Follow @JudyCaroll1 — March 20, 2018 One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40 million or so Americans who place a collective $ 10.4 billion betting on the NCAA tournament. Even Warren Buffett is offering a prize … Continue reading 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns →

Advertisers Love March Madness, but Paid TV Slots are Not In the Winning Bracket

by Andrew Higgins April 15, 2016 Follow @amhigg89April 15, 2016 Every year March Madness captivates our nation in a way few sporting events to. With 68 different teams getting to join the action, and fan bases around the country putting life on hold to follow their favorite collegiate basketball teams, the NCAA tournament is advertisers’ … Continue reading Advertisers Love March Madness, but Paid TV Slots are Not In the Winning Bracket →