Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few. John Francis on March 16, 2022 One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. This wouldn’t be the first company … Continue reading Marketo’s March ‘22 release: Let’s chat
With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers. Chris Wood on March 15, 2022 At MarTech, we’ve been caught up in our own March Madness. The conference will be held virtually March 29 and 30 (and registration is free). For marketers reaching sports fans, March Madness … Continue reading CTV’s ticket to March Madness advertising
John Lincoln — April 23, 2018 Follow @johnelincoln— April 23, 2018 Have you heard? Google confirmed that it released a new algorithm update on March 7. Was your website hit? Have you noticed a change in rank for some of your most popular pages? Here’s what you need to know about the latest Google update. … Continue reading What You Need To Know About The March 7 Google Update
Julie Neumark — March 30, 2018 Follow @julieneumark — March 30, 2018 As cable viewership goes down, online views of highlights continues to spike. March Madness is here again — yes, the big dance of 2018 is already in full swing! (Or should we say, slam?) You might remember from last year that we published … Continue reading March Madness “Slam Dunk Dominators”
Judy Caroll — March 20, 2018 Follow @JudyCaroll1 — March 20, 2018 One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40 million or so Americans who place a collective $ 10.4 billion betting on the NCAA tournament. Even Warren Buffett is offering a prize … Continue reading 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns
by Andrew Higgins April 15, 2016 Follow @amhigg89April 15, 2016 Every year March Madness captivates our nation in a way few sporting events to. With 68 different teams getting to join the action, and fan bases around the country putting life on hold to follow their favorite collegiate basketball teams, the NCAA tournament is advertisers’ … Continue reading Advertisers Love March Madness, but Paid TV Slots are Not In the Winning Bracket
Nicholas MukharMarch 26, 2015 The sports writing opportunities on the Addicted to Adaptive blog are few and far between, but I’ve had this NCAA basketball tournament circled on my blogging calendar for quite some time. Not since Tom Peff asked finance departments to choose a World Cup team that best represented their own professional style … Continue reading Lesson Learned from March Madness: I’m Not Ready To Be A CFO (DD)
Eric HammisMarch 19, 2015 When you hear the term March Madness, you probably instantly think of basketball. When marketers hear the term March Madness, they instantly think of the word opportunity. Every year, when March rolls around, college basketball players from around the country lace up their shoes and gear up for another run at … Continue reading March Madness And Digital Marketing (Infographic)
Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Keyword research is the foundation of search engine optimization. Keyword data allows us to peek into consumers’ desires and analyze what they really want. Google AdWords Keyword Planner opens that window for us. It is free, open to everyone with a Google account, and it’s tied to the largest direct source of search data — … Continue reading SEO: Getting More from Google’s Keyword Planner
