Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results. Wesley Young on February 28, 2017 New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete … Continue reading 5 ways you can improve your new business’s visibility on Google Maps
Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. Greg Sterling on December 15, 2016 Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. Now the company has gone much further into … Continue reading Reserve with Google: Deeper booking integration through search and Maps
By Carolina Valdez-Ambia January 20th, 2016 Why should your business consider Apple Maps into it’s digital strategy? Every business wants to grow and in a nutshell, there are only two ways to increase your business: Increase your share of the pie Increase the size of the pie. Since the size and share of the pie that … Continue reading The Reasons To Add Apple Maps To Your Digital Strategy
by Dan Shewan December 10, 2015December 10, 2015 Everyone has their favorite Google app, and mine is – without a doubt – Google Maps. Sure, Google Now is incredibly impressive (and getting better all the time, thanks to Google’s artificial intelligence, RankBrain), but Maps is one of the apps that Google has spent the most … Continue reading The Ultimate Guide to Google Maps Marketing
Former Googler Daniel Gilbert shares an AdWords Script from Brainlabs that will automatically create heat maps from your data. Daniel Gilbert on November 20, 2015 Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how performance changes over the hours of the … Continue reading See Hour-by-Hour Trends In AdWords With Heat Maps
Kevin JohnsonOctober 26, 2015 While the digital marketplace continues to replace traditional brick-and-mortar stores at a rapid rate, there’s no denying that for most businesses (especially local companies), having a physical location where customers can find you remains an important part of achieving business success. But how does this play out in the digital landscape? … Continue reading How Important Are Maps and Directories to a Digital Marketing Strategy?
Nick RinkJanuary 28, 2015 Apple may well have the claim of being the largest company in history (so far) but when it comes to mapping, their Apple Maps product is still seen as second best to that of Google. Over the past few months however Apple have been taking steps to shift that perception. Initially … Continue reading How to Claim your Business on Apple Maps
Megan Hannay December 9, 2014 Those of us who can pass hours filtering through keyword referrals and bounce rates know that nothing replaces the thrill of raw data results on website growth tactics. When a blog post ranks for a new popular key phrase or when new website copy increases conversions, we can see our … Continue reading Questions to Make Your Best Pages Better Using Heat Maps
