Tag Archives: Managing

New Rules, Tools For Managing Information In The Digital Age

New Rules, Tools For Managing Information In The Digital Age, Part III by Peter Friedman , Op-Ed Contributor, August 8, 2018 Whether driven by Facebook itself or government, clamp-down regulation isn’t the answer, as it tends to have negative unintended consequences. For example, in a well-intended effort to protect privacy, Facebook has now restricted companies … Continue reading New Rules, Tools For Managing Information In The Digital Age

Managing eCommerce Referral Programs: 5 Tips For Successful Execution

Amity Kapadia — August 7, 2018 Follow @amitykapadia — August 7, 2018 Most savvy marketers today are driven by data. And the numbers don’t lie: eCommerce referral programs work. Having a referral program can help your brand keep up in an industry where word-of-mouth travels far and wide. How far and wide? Well, according to … Continue reading Managing eCommerce Referral Programs: 5 Tips For Successful Execution

Save Time & Money Managing Bing Ads with Scheduled Imports from Google

Mark Irvine — July 31, 2018 — July 31, 2018 Smart advertisers understand the value of using Bing Ads. It powers just about every other search engine that isn’t Google (including Yahoo, AOL, DuckDuckGo, and MSN), most of our favorite voice assistants (including Cortana and Alexa), and connects over 300 million devices using Windows 10. … Continue reading Save Time & Money Managing Bing Ads with Scheduled Imports from Google

Managing martech relationships: Partnerships and agility in marketing

Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally. Andy Betts on May 7, 2018   In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of … Continue reading Managing martech relationships: Partnerships and agility in marketing