Amity Kapadia — August 7, 2018 Follow @amitykapadia — August 7, 2018 Most savvy marketers today are driven by data. And the numbers don’t lie: eCommerce referral programs work. Having a referral program can help your brand keep up in an industry where word-of-mouth travels far and wide. How far and wide? Well, according to … Continue reading Managing eCommerce Referral Programs: 5 Tips For Successful Execution
Mark Irvine — July 31, 2018 — July 31, 2018 Smart advertisers understand the value of using Bing Ads. It powers just about every other search engine that isn’t Google (including Yahoo, AOL, DuckDuckGo, and MSN), most of our favorite voice assistants (including Cortana and Alexa), and connects over 300 million devices using Windows 10. … Continue reading Save Time & Money Managing Bing Ads with Scheduled Imports from Google
Amanda Abella — May 21, 2018 — May 21, 2018 Managing a team is an important part of making sure your startup is successful. After all, no one gets to where they are going alone. And seldom, if ever, are businesses one-man shows. The reality is startups of all kinds likely need to hire people … Continue reading 5 Tips for Managing a Team In Your Startup
Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally. Andy Betts on May 7, 2018 In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of … Continue reading Managing martech relationships: Partnerships and agility in marketing
John Rampton — February 18, 2018 — February 18, 2018 JESHOOTS / Pixabay No matter how hard you may try, you can’t control time — but you can manage it a little better. Time passes whether you like it or not. Instead, when we discuss time management, we’re really talking about how we can make … Continue reading Managing Projects Over Managing Time
Darleen DeRosa — December 28, 2017 Follow @onpoint_llc — December 28, 2017 Many people assume the characteristics that make a good leader are the same whether that leader is co-located with his or her team or not. However, managing virtual teams effectively requires a set of skills that is different from managing teams located under … Continue reading 3 Key Characteristics Essential To Managing Virtual Teams
By Kyle Sanders October 30th, 2017 Some product team managers get involved with work on the ground level, micromanaging their team members. This article will advocate for a broader approach, allowing team members to explore their own ideas and worry over the details while the manager determines the overall direction of the narratives for … Continue reading Managing A Brand: Storytelling and Design
Katie Sweet — October 18, 2017 Follow @misskatiehrdy — October 18, 2017 In our annual survey, we found that 73% of marketers believe that personalization should be a bigger priority in their organizations. This number is up from last year’s 64%, showing us that personalization is growing in importance to many marketers, yet internal barriers … Continue reading Managing Internal Objections to Adopting Personalization
Sue Bingham — September 26, 2017 Follow @suenhpwp — September 26, 2017 Felix_Broennimann / Pixabay The 9-to-5 workweek in the office is quickly becoming obsolete. Remote workers are more common, but some companies aren’t embracing the trend. Early in 2017, IBM announced that all remote workers would now have to work in one of its … Continue reading A Critical Leadership Skill: Managing a Remote Workforce
Darleen DeRosa — September 14, 2017 Follow @onpoint_llc — September 14, 2017 Many people assume the characteristics that make a good leader are the same no matter where that leader is located. However, managing virtual teams effectively requires a set of skills that is different from managing teams located under the same roof. In addition … Continue reading The Top 3 Leadership Skills for Managing Virtual Teams
