The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more. Amy Gesenhues on July 16, 2018 Rokas Tenys / Shutterstock.com Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, … Continue reading New features in the Facebook Ads Manager app make building ads on mobile easier
Amanda Abella — June 22, 2018 — June 22, 2018 I’m in the process of onboarding a new business manager for my company. As you may recall, my former business manager and I parted ways earlier this year. It wasn’t anything personal, it’s just that both our businesses had changed and we outgrew each other. … Continue reading Why You Need a Business Manager for Your Startup
Choncé Maddox — June 14, 2018 — June 14, 2018 In the small business world, your direct email list will always reign supreme when it comes to marketing. However, social media is still very important too. Having a strong social media presence can result in more than just clicks, likes, and Facebook reactions. It can … Continue reading 3 Reasons to Hire a Social Media Manager
Amanda Clark — April 26, 2018 Follow @GrammarChicInc — April 26, 2018 While it’s not quite fair to say that everyone has a social media presence, the reality is that most of us do—and that number is only increasing as time goes by. Businesses and public figures can’t afford not to have a footprint on … Continue reading 6 Things to Ask Your Social Media Manager
Esther Cohen — April 5, 2018 — April 5, 2018 The demand for digital project managers is booming. As more and more organizations switch from traditional to digital, they increasingly need managers trained to deliver digital projects. This guide will share the roles, responsibilities, and skills you need to be an effective digital project manager. … Continue reading What is a Digital Project Manager (and How to Become One)
Carol Stephen — March 16, 2018 Follow @Carol_Stephen — March 16, 2018 Here’s another frequently asked question that I get all the time. People want to know whether I need to be nearby. And I’d argue that you probably want someone who’s culturally close to you, brand attribute wise. But as far as being geographically … Continue reading Does Your Social Media Manager Need to Be Nearby?
Ringo Nishioka — March 9, 2018 Follow @hr_nasty — March 9, 2018 geralt / Pixabay I used to exceed expectations at work. I am working harder now. What happened? Are you setting the right expectations with your manager? If you have never said “no” to your manager, you are probably NOT setting expectations. This post … Continue reading Setting Expectations with Your Manager at Work. Have You Talked to Your Manager Recently?
Daniel Burrus — February 22, 2018 Follow @DanielBurrus — February 22, 2018 We all manage something or other, whether it’s other people, an entire organization, sales or even just ourselves. Managing suggests careful planning, a well-thought-out direction and a sense of control. What if we applied that definition of management to opportunity? What if we … Continue reading Crisis Manager or Opportunity Manager? You Decide.
Karl Sakas — February 19, 2018 Follow @KarlSakas — February 19, 2018 Ready to hire a Project Manager? You might need a Project Coordinator or Director of PM instead. Ready to hire a Project Manager at your agency? Congrats on your growth! But before you post the PM job, decide the level of expertise you … Continue reading Should You Hire a Project Manager… or Project Coordinator… or PM Director?
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. Adam Dorfman on December 27, 2017 For the first half of my 20-year career, I focused primarily on technical, enterprise SEO … Continue reading Embrace a product manager mindset to improve 2018 SEO KPIs
