It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior
Jody Glidden — April 3, 2020 Between 2005 and 2017, there was a 159% growth in remote work across the United States. Today, about 4.7 million US workers spend at least some of their workweek working remotely — a number that’s rising daily in the midst of the COVID-19 outbreak (novel coronavirus 2019). If you’ve … Continue reading 4 Tips From a Manager of Remote Workers
Paul Morris — March 25, 2020 From managing how digital display advertising shows up on pages to figuring out what types of content gets engagement, there’s a lot to keep track of when it comes to running a modern commercial website. All these tasks also need to work in tandem without slowing down site performance. … Continue reading Getting to Grips with Google Tag Manager
Natalie Boyd — March 5, 2020 Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. Maybe you’ve heard GTM can help you track visitors way easier than other tools? Or … Continue reading Benefits of Google Tag Manager
Laura Krajewski — February 24, 2020 Between meetings with other managers and department heads, you barely have time to answer all the mentions on Slack. Your agents ping you constantly asking for advice. You’ve got a running to-do list with KPIs to track and updates to make to training materials. And, you have a meeting … Continue reading Building Your Own Professional Development into your Call Center Strategy: The Top 5 Call Center Manager Skills to Help your Team (and You) Thrive
Hannah Cohen — February 18, 2020 How to become a project manager? This guide answers all your questions about becoming a project manager and landing a great job. Great pay, exciting work, unlimited growth opportunities – does this sound like an ideal career to you? If yes, then you should consider becoming a project manager. … Continue reading How to Become a Project Manager in 2020
Laura Krajewski — February 7, 2020 I graduated from college with a Bachelor of Arts as an English Major and everyone asked me, “Are you going to be a writer? A teacher? What are you going to do with an English degree anyway?” And then I stepped immediately into the tech industry. Since I graduated, … Continue reading Finding Greater Success as a Leader in your Call Center: 5 Soft Skills Every Manager Needs to Get a Leg Up on the Competition
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” Greg Sterling on February 5, 2020 The U.S. Justice Department (DOJ) is talking with multiple publishers and ad-tech companies as it scrutinizes Google’s third-party ad tools, as part of the DOJ’s antitrust investigation, the … Continue reading Justice Department homing in on Google Ad Manager in antitrust probe
Johannes Radig — January 24, 2020 About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. Even then, people asked why I wouldn’t just use Google Optimize. At the time, the answer was simple: Personalization was part of Google’s six-figure paid solution. However, in November 2018, Google … Continue reading How to Use Google Optimize & Tag Manager for Personalization
Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year. Ashley Cooksley on January 3, 2020 A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to … Continue reading 5 things every social media manager should be doing in 2020
