James Delande from BrandMaker talks optimization at our recent MarTech conference. Chris Wood on October 29, 2021 “Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Businesses are improving their stacks and … Continue reading How marketing ops improves ROI through campaign performance and budget management
Tag Archives: Management
What is digital asset management, and why do marketing technology stacks need these tools?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on October 19, 2021 Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. … Continue reading What is digital asset management, and why do marketing technology stacks need these tools?
5 Best Team Management Apps
John Hall October 20, 2021 In today’s fast-paced workplace, communication is essential. Helpful collaboration software — like team management apps — makes it simple. Since workflows with multiple steps and components are passed around to various departments and team members, most of whom might not even be in the same building on a day-to-day basis. … Continue reading 5 Best Team Management Apps
7 Reasons Citation Management Is Important for Small Businesses
Bill Treloar October 20, 2021 Citation management is an important part of the local SEO services we offer to small businesses. There are several reasons every small business needs to pay attention to this. 7 benefits of good citation management Broad Exposure How widely are you known across the Internet? You need to make sure … Continue reading 7 Reasons Citation Management Is Important for Small Businesses
Ethical data management is a win for marketers
Compliance with privacy regulations is important. But ethically managing data goes beyond that. Chris Wood on October 15, 2021 at 10:30 am “We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech … Continue reading Ethical data management is a win for marketers
Why Changing Your Perception of HR is Key to Building a Successful Talent Management Strategy
Brittanie Young October 15, 2021 Who is the human resources department really? Who are these people that we love to hate because they don’t give us enough of what we think we want? Let’s refresh our memory by defining the actual definition of human resources. In their textbook, Human Resources Management: Gaining a Competitive Advantage, … Continue reading Why Changing Your Perception of HR is Key to Building a Successful Talent Management Strategy
The Digital Asset Management conundrum and how to fix it
Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution. Mark Davey on October 13, 2021 This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine Digital Asset Management is a metadata engine, that can dive your content through … Continue reading The Digital Asset Management conundrum and how to fix it
What is marketing work management and how do these platforms support agile marketing?
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. Pamela Parker on October 7, 2021 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while … Continue reading What is marketing work management and how do these platforms support agile marketing?
12 Best Practices for Remote Team Management
Nick Brown September 30, 2021 COVID-19 has completely transformed the idea of working, as it has increased the number of people working remotely. With a continuously growing number of remote employees, team leaders are having a hard time managing their remote teams. Switching from a traditional work environment to an entirely new way of working … Continue reading 12 Best Practices for Remote Team Management
Time Management for Managers – Tips For Working During the Pandemic and Beyond
Blaine Bagley September 27, 2021 When new team leads are promoted, I interview them to discuss the challenges of being a leader. I usually mention something a mentor told me long ago about success in life and the workplace — focus on these three traits: be honest, hard-working and smart. These principles are a simple … Continue reading Time Management for Managers – Tips For Working During the Pandemic and Beyond
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