Tag Archives: management’

B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools

B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools by Ray Schultz , Columnist, November 15, 2022 Content is apparently a loss leader in B2B companies.  Only 10% monetize their content, while 77% do not and 13% are unsure, according to B2B Content Marketing, a study by the Content Marketing Institute and MarketingProfs, … Continue reading B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools

How to use AI and machine learning to boost marketing data management

Connect teams, evaluate processes and implement programs using AI and ML for data challenges. Chris Wood on November 10, 2022   There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be … Continue reading How to use AI and machine learning to boost marketing data management

Automated Inventory Management Software Minimizes Costly Errors

Automated Inventory Management Software Minimizes Costly Errors Emily Newton / 29 Oct 2022 Automated inventory management solutions can be vital in helping companies improve accuracy and output. Businesses that produce or distribute controlled substances or products in exceptionally high demand need them to reduce inventory errors and keep things operating smoothly. However, some decision-makers initially … Continue reading Automated Inventory Management Software Minimizes Costly Errors

How to Help Women in Business Get Past Gender Barriers to Management

How to Help Women in Business Get Past Gender Barriers to Management Due / 13 Oct 2022   According to a recent Women in the Workplace study from Lean In and McKinsey, the most significant barrier women face in business these days isn’t the glass ceiling. Instead, it’s the floor—the barrier to entry-level management positions. Although women now own 4 out … Continue reading How to Help Women in Business Get Past Gender Barriers to Management

What is marketing performance management and how can it help you?

MPM’s help marketers allocate future spend and bring it in line with business goals. Pamela Parker on July 25, 2022 One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just … Continue reading What is marketing performance management and how can it help you?

How work management tools are connecting marketing teams and processes

Vendors are now creating market-centric work management systems. Chris Wood on July 19, 2022 Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. And … Continue reading How work management tools are connecting marketing teams and processes