by Andre Oentoro Follow @breadnbeyondSeptember 21, 2016 When it comes to having an explainer video that boosts your overall conversion, planning, execution and timing are everything. For starters, you’ll have to understand the explainer video’s purpose: to grab the audience’s attention in the first 10 seconds, and in another 50 seconds or so, to hit … Continue reading Awesome 5-Step Guide to Making an Explainer Video That Converts
Tag Archives: Making
Ouch! Text Ad Mistakes to Stop Making Now
by Stephanie ScanlanSeptember 16, 2016 When searching online today, consumers see hundreds of text ads as they scroll through the search engine results pages. So, how do you make sure your text ad is the one that grabs attention and entices people to click? And on top of that, how do you make sure the … Continue reading Ouch! Text Ad Mistakes to Stop Making Now
Making The Customer Experience Work In Search Advertising
by Laurie Sullivan, Staff Writer @lauriesullivan, September 14, 2016 A bad customer experience (CX) triggers negative emotions toward a brand, even in search advertising and marketing. It’s about eliminating the friction from the experience and making the journey with the brand more enjoyable. Most marketers are paying more attention to CX. In fact, Forrester … Continue reading Making The Customer Experience Work In Search Advertising
Making Your Ad Spend Count: How A Little Known Google Analytics Feature Saved $50,000
by Amanda OliverSeptember 2, 2016 We’re not always the kinds of folks that write blog posts tooting our own horn (case studies, on the other hand . . .) And honestly, who would want to read what we have to say if all we ever did was talk about how fantastic we are? But this … Continue reading Making Your Ad Spend Count: How A Little Known Google Analytics Feature Saved $50,000
Making Employee Volunteers Matter: Part II
August 2, 2016 This past February, I presented a case study of a company’s relationship with a nonprofit around employee volunteer engagement. A quick recap: A well-meaning company wanted to do a group volunteer activity with a nonprofit they financially supported The nonprofit didn’t have a readily structured and meaningful group volunteer project for the … Continue reading Making Employee Volunteers Matter: Part II
Why Smart Companies Are Making Onboarding A Top Priority
by Sean Pomeroy Follow @Sean_PomeroyAugust 19, 2016 After spending a great deal of time and resources to bring in quality new hires, many employers are making a major mistake by not prioritizing onboarding. Despite the fact that effective onboarding improves employee performance and increases employee engagement and retention, according to a report by the Partnership … Continue reading Why Smart Companies Are Making Onboarding A Top Priority
A Money Making, Stress-Free Social Strategy
By Ann Smarty August 16th, 2016 Social media is an effective promotional tool, and a solid form of engagement. But no one said it was easy. In fact, for many of us it quickly spirals into an unending source of aggravation. There is such a heavy crowd to push through, and it can feel like … Continue reading A Money Making, Stress-Free Social Strategy
One of the Best Interview Questions You Can Ask Any Marketing Executive to Ensure You’re Making the Right Hire
by Mark Miller Follow @MMtwopointfiveAugust 12, 2016 Interviewing marketing leaders is both an art and a science–and important ones at that. A thorough and effective interview strategy is essential to hiring successful marketing leaders who are suited for your company’s culture and needs. And at a time when marketing has never been more important for … Continue reading One of the Best Interview Questions You Can Ask Any Marketing Executive to Ensure You’re Making the Right Hire
Small Business Finances 101: Making Payments
by Robert Gloer Follow @IOUFinancialAugust 16, 2016 We’ll admit that its more pleasing to collect payments rather than make them, but you can organize your business to optimize how you make payments so that you minimize their impact. There are two ways you can optimize your payments – when you pay them and how you … Continue reading Small Business Finances 101: Making Payments
5 PPC Mistakes You May Be Making
by Justin Wilson July 30, 2016 Follow @Jus_WilsonJuly 30, 2016 Google AdWords is one of the most powerful advertising platforms available. To see why, let’s take a look at one of the challenges of outbound marketing. If you are trying to sell someone a high-value item, e.g. a car, you only want to talk to … Continue reading 5 PPC Mistakes You May Be Making
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