Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales. Greg Kihlstrom on June 11, 2025 You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The … Continue reading Your ecommerce calendar just got a year-round makeover
By Margaret Andersen We’re living in over-branded times. Maybe you’ve noticed it: the fancy olive oil, the prestige beans, the tinned fish (so much tinned fish!). Recent years have seen a packaging renaissance, where even the most mundane of products now sport labels designed to grab—and keep—consumers’ attention. [Photo: Graza] Nowhere is that more … Continue reading DTC brands are giving pantry staples a high-design makeover, and it’s paying off
‘Hey, Google’ Gets An AI Makeover – With Layoffs by Laurie Sullivan @lauriesullivan, August 1, 2023 Google’s virtual assistant reportedly will get a makeover by integrating artificial intelligence (AI) technologies into the platform similar to its Bard chatbot. The updates will change the way Assistant works. For now, the company will support both old and … Continue reading ‘Hey, Google’ Gets An AI Makeover – With Layoffs
By Karen Rosenberg July 15, 2022 In the early years of the 20th century, the Gilded Age financier J.P. Morgan built an opulent library next to his home in Midtown Manhattan to house his collection of rare books and manuscripts. It was designed in an intimidating Neo-Renaissance style by Charles Follet McKim, who modeled … Continue reading A monument to the ultra-rich gets an accessible makeover
Is Nielsen’s Audience Measurement Makeover What Marketers Need? by Maarten Albarda , Featured Contributor, December 11, 2020 Nielsen announced a major do-over of its media measurement and tracking platform this week. David Kenny, Nielsen’s chief executive officer and chief diversity officer, called it “a single cross-media solution to drive comparable and comprehensive metrics across all … Continue reading Is Nielsen’s Audience Measurement Makeover What Marketers Need?
Susan Friesen — March 4, 2020 8 Critical Reasons to Update Your Website I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale. What did you feel in your gut when you landed on it? What was your first impression? I’m … Continue reading Is it Time for a Website Makeover?
Nellie Akalp — October 9, 2018 Follow @CorpNetNellie — October 9, 2018 Free-Photos / Pixabay There’s a reason we rethink our goals and make resolutions around the first of the year. It’s rare to remain in the same circumstances with the same goals over the course of a year—and the same is true about your … Continue reading Does Your Business Plan Need a Makeover?
Susan Friesen — March 30, 2018 Follow @eVisionMedia — March 30, 2018 Businesses adapt and change as they grow and often these changes are overlooked on their website. While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall … Continue reading Does Your Website Need a Content Makeover?
Vaishali Pokharkar — August 21, 2017 — August 21, 2017 On LinkedIn, top tech professionals are regularly greeted with an unruly mob of job opportunities in their inboxes. Whether the majority is relevant to their career goals or misses the mark depends on how each LinkedIn profile is written. Used correctly, this social media platform … Continue reading 3 LinkedIn Profile Makeover Tips That Attract the Right Job Opportunities
Kristina Jaramillo — December 5, 2016 Follow @GetLinkedInHelp— December 5, 2016 Clients will often ask,“What’s the ROI of getting a LinkedIn profile makeover?” Now, in many cases, the profile makeover itself will not drive revenue opportunities (although there are exceptions like Single Point of Contact – click here to read the case study.) Building a … Continue reading How a LinkedIn Profile Makeover Helped Schneider Increase Connection Conversions by 400% and Increased the Outbound Email Response Rate
