Tag Archives: major

5 Major Pitfalls to Avoid When Working with Web Developers

by Jim Bilello March 5, 2016March 5, 2016 Recently I have encountered a number of clients who had spent very serious money with expert web developers who also provided hosting and add-on marketing services. Unfortunately, some of these web developers are using “black hat” practices. Specifically, my clients have encountered an outright refusal on the … Continue reading 5 Major Pitfalls to Avoid When Working with Web Developers →

2016’s Major Marketing Trends [Infographic]

Marketing Trends

by Louis Foong January 22, 2016 Follow @thealeagroupJanuary 22, 2016 Survival of the fittest is one of the laws of nature, and – no surprise – also applies to the business world. Being fit in the business world includes keeping up with major trends, particularly when it comes to new gadgets and technologies. These days, … Continue reading 2016’s Major Marketing Trends [Infographic] →

5 Major Differences Between Google Map Maker & Google My Business Guidelines

Google Tools

Columnist and local search expert Joy Hawkins outlines some differences between two of Google’s local/maps services, discussing which might come in handy based on your situation. Joy Hawkins on December 4, 2015 It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge … Continue reading 5 Major Differences Between Google Map Maker & Google My Business Guidelines →

4 Major Problems With SEO Agencies

Search Engine Optimization

David ButlerOctober 31, 2015 When I first decided to become an independent SEO consultant, I was blown away by the number of people contacting me wanting me to do their SEO. I didn’t need to do any marketing or outreach to pick up quality clients – they came to me. Why was this happening? They all told … Continue reading 4 Major Problems With SEO Agencies →

For Major Publishers, Facebook Referral Traffic Passes Google Again

Facebook

Continuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July. Martin Beck on August 17, 2015 Facebook has landed the latest punch in the heavyweight battle with Google for referral traffic supremacy. According to new data from Parse.ly — a … Continue reading For Major Publishers, Facebook Referral Traffic Passes Google Again →

The Three Major Inaccuracies Of Third-Party Data

Big Data Utilization

Luke StellaAugust 14, 2015 With consumer data pouring in across mobile, social, email, and wearables — just to name a few of today’s consumer channels — it can be excruciatingly difficult for marketers to navigate the Big Data landscape. First and third-party data are two distinctly different classes of information that are traditionally juxtaposed against … Continue reading The Three Major Inaccuracies Of Third-Party Data →

4 Major Challenges the Digital Publishing Industry Is Facing

Digital Marketing

Jeff WeisbeinAugust 5, 2015 I’ve been in the digital publishing space now for more than 10 years and one thing is absolutely clear: the state of the digital publishing is evolving. Now more than ever publishers need to experiment with new tools and ideas if they plan on remaining relevant. It isn’t enough to have … Continue reading 4 Major Challenges the Digital Publishing Industry Is Facing →

Three Major Social Media Screwups This Summer

Social Media Utilization

Justin WongJuly 13, 2015 Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary … Continue reading Three Major Social Media Screwups This Summer →

Pinterest Makes Major E-Commerce Push With “Buyable Pins”

Pinterest will give U.S. users the ability to purchase directly on the social discovery network later this month. Martin Beck on June 2, 2015 Pinterest, already a place where online people go shopping, is about to become even more commercial. Today, the company announced that it will give users in the United States the ability … Continue reading Pinterest Makes Major E-Commerce Push With “Buyable Pins” →

3 Major Google Analytics Reporting Tips for Online Publishers

Analytics

Govind AgarwalMay 24, 2015 Hosting a magazine or a blogging platform is surely not easy as it seems to be. If you have already tasted success you know the amount of work that goes into it to make it happen. It is obviously your hard work that pays off in the end. It takes a … Continue reading 3 Major Google Analytics Reporting Tips for Online Publishers →