Peter Daisyme — March 17, 2018 — March 17, 2018 NikolayFrolochkin / Pixabay There are two main variables that will determine the profitability of your business: the revenue you have going in and the expenses you have going out. If you can retain control of these two variables, your business can continue operating successfully. Unfortunately, … Continue reading 12 Major Business Expenses (and How to Reduce Them)
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. Dave Davies on December 14, 2017 In our last article, we looked at some interesting ways to visualize your website structure to … Continue reading Visualizing your site structure in advance of a major change
Max Palmer — October 13, 2017 — October 13, 2017 WerbeFabrik / Pixabay Making it as easy as possible for your customers to pay you for your goods or services is essential if you want to boost your business’s conversions and sales. This is why you should put a lot of attention into your checkout … Continue reading 3 Major Ways to Make Payments Easier for Your Online Customers
Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior by Laurie Sullivan , Staff Writer @lauriesullivan, August 4, 2017 Search data pulled from top pet supply websites during the month of June 2017 provides brands with insight into how they should tailor their advertising messages toward cat owners versus dog owners. It’s … Continue reading Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior
Dan Sincavage — July 20, 2017 Follow @dansincavage — July 20, 2017 Pexels / Pixabay Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies … Continue reading Marketing vs. Sales: Their Major Difference and How They Work Together
Marcia Layton Turner — July 2, 2017 — July 2, 2017 People who are passionate about creating new businesses fall into the general category of entrepreneur. But within that larger classification are many other types of entrepreneurs, from infopreneurs to intrapreneurs to ecopreneurs, localpreneurs, mompreneurs, and even fauxpreneurs. Solopreneurs are a specific type of entrepreneur … Continue reading 5 Major Differences Between Solopreneurs and Entrepreneurs
Kevin George — June 18, 2017 Follow @imkevin_monk— June 18, 2017 Email Marketing is still a widely used medium to reach a large set of audience. With a plethora of email clients available, it remains a challenge for email marketers to reach each and every subscriber in their list. No doubt, email marketing can bring … Continue reading Major Rendering Challenges Faced by Email Clients and Their Workarounds [Infographic]
Demand for personalized consumer experiences fuels AI marketing boom. Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. … Continue reading How AI is disrupting major industries
AJ Agrawal — April 16, 2017 Follow @ajalumnify— April 16, 2017 Change is inevitable, and the strongest companies across verticals recognize that ongoing change is a necessary ingredient to remaining competitive. Consumer behaviors today are changing at an unprecedented pace thanks to rapid technological advancements; most brands have robust dedicated social media teams, whereas ten … Continue reading 5 Ways to Lead Your Employees Through Major Organizational Changes
Thomas O’Shaughnessy — April 11, 2017 — April 11, 2017 Being in the SEO world, you’re bound to run into a traffic drop at some point in your career. We’re in a volatile industry with differing opinions and, unfortunately, lots of misinformation. There are disagreements ranging from what defines “duplicate content” to what the latest … Continue reading Recovering from a Major Traffic Drop: Reflections on SSL Redirects and Hacked Content Issues
