Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows by Laurie Sullivan @lauriesullivan, October 21, 2022 Fraud is increasingly a major concern for consumers. Retailers and brands should be thinking more about securing their websites, as 54% of consumers have stated concerns with being victimized by fraud this holiday season — up 17% … Continue reading Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
By Julian Melendi and Evan Enzer August 09, 2022 Houston’s troubling steps toward becoming a surveillance city should serve as a warning to people around the United States. Houston’s new ordinance co-opts businesses to spy on neighborhoods and poses extreme threats to our freedom by requiring companies to install cameras on their property—at the … Continue reading A first-of-its-kind law in Houston poses a major threat to privacy
Personalization isn’t the goal, it’s a tactic to achieve the goal. Kath Pay on July 5, 2022 As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, … Continue reading 8 major email marketing mistakes and how to avoid them
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias. Kim Davis on June 21, 2022 Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating, bias in adtech. The … Continue reading Major brands commit to mitigating adtech bias
Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’ by Karlene Lukovitz @KLmarketdaily, May 20, 2022 Yes, connected TV is fragmented, and yes, measurement issues continue to be a serious challenge. But according to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by Innovid and the Association of … Continue reading Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’
How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics by Cynthia Correa , May 13, 2022 The following was previously published in an earlier edition of Marketing Insider. Axios recently reported that U.S.-based Hispanics are feeling significant pressure from inflation, which is impacting their purchasing power in tangible ways. Considering the fact that … Continue reading How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics
Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites by Laurie Sullivan @lauriesullivan, April 8, 2022 Retailers continue to focus on ecommerce and online offerings — especially when it comes to advertising — but the top retail sites and the areas where brands spent the majority of their budgets … Continue reading Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites
Andy Donovan December 8, 2021 2022 is getting closer, and it’s likely to be an exceptional year for businesses working in digital advertising. Even though the COVID-19 pandemic hasn’t ended yet, and many analysts are already cautious about the risks related to ‘Omicron’, the global digital ad industry has successfully bounced back from the last … Continue reading 3 Major Online Advertising Trends for 2022
Chanakya Kyatham September 8, 2021 Digital marketing is a form of marketing that has been around for years. It’s one of the most popular forms because it can be done from anywhere, and it provides instant feedback in the form of data. Digital marketing comes in many different forms, but there are three major ways … Continue reading 3 Major Forms of Digital Direct Marketing Explained
Jarrell Chalmers July 16, 2021 Cross-selling allows account managers to use existing account resources to generate new sales. With no additional expenses, cross-selling sources additional qualified sales opportunities, driving revenue and scaling a business’s practices. However, cross-selling can be challenging. The opportunities it presents come with certain risks that account managers should know how to … Continue reading Cross-Selling Comes With Major Challenges: Here’s How Interactive Assessments Can Help
