Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year. Kim Davis on April 25, 2023 Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets … Continue reading B2B marketers remain optimistic in the face of major challenges
Tag Archives: major
Why so many companies keep messing up major layoffs
By Pavithra Mohan November 16, 2022 Even during a season of brutal layoffs, Elon Musk’s decision to unceremoniously fire half of Twitter’s workforce has been notable for its sheer audacity. In a company-wide missive announcing the layoffs on November 3—signed “Twitter”—employees were told they would be informed of their job status within the next day. … Continue reading Why so many companies keep messing up major layoffs
Apple Reportedly Builds Advertising Network Around Major League Soccer Deal
Apple Reportedly Will Build Ad Network Around Major League Soccer by Laurie Sullivan @lauriesullivan, November 6, 2022 Apple plans to build a live television ad network in preparation for streaming Major League Soccer games, adding to the focus on search ads in the location-based app in Maps. The company agreed to expand its advertising as part … Continue reading Apple Reportedly Builds Advertising Network Around Major League Soccer Deal
Quest Launches Push For D2C Tests With Major Campaign
Quest Launches Push For D2C Tests With Major Campaign by Les Luchter , Staff Writer, October 20, 2022 When Jim Davis, Quest Diagnostics chief executive officer-elect, expressed the aim last month to increase direct-to-consumer clicks and purchases “once we get eyeballs to the site,” we weren’t expecting the lab testing company to drive said … Continue reading Quest Launches Push For D2C Tests With Major Campaign
Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows by Laurie Sullivan @lauriesullivan, October 21, 2022 Fraud is increasingly a major concern for consumers. Retailers and brands should be thinking more about securing their websites, as 54% of consumers have stated concerns with being victimized by fraud this holiday season — up 17% … Continue reading Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
A first-of-its-kind law in Houston poses a major threat to privacy
By Julian Melendi and Evan Enzer August 09, 2022 Houston’s troubling steps toward becoming a surveillance city should serve as a warning to people around the United States. Houston’s new ordinance co-opts businesses to spy on neighborhoods and poses extreme threats to our freedom by requiring companies to install cameras on their property—at the … Continue reading A first-of-its-kind law in Houston poses a major threat to privacy
8 major email marketing mistakes and how to avoid them
Personalization isn’t the goal, it’s a tactic to achieve the goal. Kath Pay on July 5, 2022 As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, … Continue reading 8 major email marketing mistakes and how to avoid them
Major brands commit to mitigating adtech bias
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias. Kim Davis on June 21, 2022 Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating, bias in adtech. The … Continue reading Major brands commit to mitigating adtech bias
Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’
Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’ by Karlene Lukovitz @KLmarketdaily, May 20, 2022 Yes, connected TV is fragmented, and yes, measurement issues continue to be a serious challenge. But according to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by Innovid and the Association of … Continue reading Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’
How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics
How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics by Cynthia Correa , May 13, 2022 The following was previously published in an earlier edition of Marketing Insider. Axios recently reported that U.S.-based Hispanics are feeling significant pressure from inflation, which is impacting their purchasing power in tangible ways. Considering the fact that … Continue reading How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics
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