Rob Walz — December 17, 2016 — December 17, 2016 Account Based Marketing is the buzzword of 2016 but isn’t a new idea. Sales teams have been selling to prime accounts, taking a targeted, laser-focused approach for a long time. One of the keys to winning this sort of sale is building an honest, empathic … Continue reading How To Integrate Direct Mail Into ABM (With Real-World Examples)
by Vignesh Subramanyan Follow @v_subramanyanOctober 9, 2016 What if I told you that your best performing and the highest engaging channel is one that you don’t even use? As you’ve probably figured out from the title, I’m talking about direct mail marketing. Direct mail has some of the highest response rates and competitive cost-per-acquisition across … Continue reading Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
by Lauren Simkins July 26, 2016July 26, 2016 Hands up! Step away from the keyboard. Before you hit that send key on your next genius email marketing campaign, I want you to ask yourself something: Who are you trying to reach and why? Have you ever sent out an email only to get no response? … Continue reading You’ve Got Mail: How Not To Spam Your Audience With Email Marketing
by Jay Love July 11, 2016 Follow @jaybarclayloveJuly 11, 2016 There seems to be as many theories regarding nonprofit direct mail as there are about the weather. No other area of today’s fundraising world has as many consultants and “experts” making their opinions known on a single subject. Perhaps this is the case because it … Continue reading 15 Tried and True Rules for Direct Mail From A Legend
by Scott Taylor June 23, 2016 Follow @scottthegreat1June 23, 2016 With the average attention span now officially shorter than that of a goldfish; breaking through the noise and marketing to your intended target audience has never been harder. There’s more competition than ever before, less time to communicate your message than before and more ways … Continue reading How to Improve a Direct Mail Campaign and Win the Game of Thrones [Infographic]
Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards. Barry Levine on June 22, 2016 PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first … Continue reading PebblePost’s updated platform makes direct mail more like digital ads
by Mike Parry June 15, 2016June 15, 2016 What is TLS and how is it going to affect my email marketing or why has Google put a big broken padlock next to my email? These are questions on many a marketers lips right now, well the second one is, the first one is only ever … Continue reading TLS: Is The Google Mail Padlock Hurting Your Email Marketing?
by Michelle Van den Bergh May 5, 2016May 5, 2016 In part 1 of my Email Authentication blog series, I discussed Sender Policy Framework (SPF) in more detail In this post, which is part 2 of the series, I will explain the next element in the authentication framework, which is DKIM. What is DKIM (DomainKeys … Continue reading Authentication Blog Series: Part 2 – Domain Keys Identified Mail (DKIM)
by Andrew Woodberry March 14, 2016March 14, 2016 I hate email. It’s invasive, asynchronous and inefficient. Yet I find myself using it every day, connected to it at all hours, patiently waiting for that reassuring ding when I get a new message. Is this some weird form of Stockholm syndrome? Not exactly. Email is the … Continue reading You’ve Got (Less) Mail: 3 Sales Productivity Solutions to Reduce Email Overload
Brian WallaceOctober 22, 2015 Assuming that email has surpassed traditional snail mail is a logical conclusion to come to- however that doesn’t necessarily make it true, 70-80% of consumer say they open almost all of their mail, and that’s including their junk mail. So what is it that keeps direct mail alive and well when … Continue reading Is Mail Dead? Not So Fast.
