by Michelle Van den Bergh May 5, 2016May 5, 2016 In part 1 of my Email Authentication blog series, I discussed Sender Policy Framework (SPF) in more detail In this post, which is part 2 of the series, I will explain the next element in the authentication framework, which is DKIM. What is DKIM (DomainKeys … Continue reading Authentication Blog Series: Part 2 – Domain Keys Identified Mail (DKIM)
by Andrew Woodberry March 14, 2016March 14, 2016 I hate email. It’s invasive, asynchronous and inefficient. Yet I find myself using it every day, connected to it at all hours, patiently waiting for that reassuring ding when I get a new message. Is this some weird form of Stockholm syndrome? Not exactly. Email is the … Continue reading You’ve Got (Less) Mail: 3 Sales Productivity Solutions to Reduce Email Overload
Brian WallaceOctober 22, 2015 Assuming that email has surpassed traditional snail mail is a logical conclusion to come to- however that doesn’t necessarily make it true, 70-80% of consumer say they open almost all of their mail, and that’s including their junk mail. So what is it that keeps direct mail alive and well when … Continue reading Is Mail Dead? Not So Fast.
Ben SmithSeptember 20, 2015 Did you know that junk mail produces almost 1 billion pounds of trash each year? (And that’s a conservative estimate.) That’s a lot of trees, man. Think about your own mail routine for a second. After this part. Exactly how much of it do you go through, let alone use, and … Continue reading Why It’s Time To Ditch Snail Mail For Good
Mike RyanJuly 13, 2015 In a world dominated by the Internet, it is all too easy to assume that email marketing reigns supreme compared to “old fashioned” postcard marketing. Business owners who buy into that assumption, however, can find themselves facing poorly performing marketing campaigns and disappointingly low returns on their investment. The fact is, … Continue reading 4 Reasons To Choose Direct Mail Marketing Over Email Marketing
Graham JonesJune 18, 2015 Four tips for bloggers taken from analysing what the Daily Mail does to achieve its huge online success and what a former employee told a search marketing conference in London The Daily Mail is an online success story. Whatever you think about the publication or its views, you cannot deny it … Continue reading The Daily Mail Can Actually Make You a Better Blogger
Business.comMarch 26, 2015 We all know that getting your inbox down to zero (or at least to something manageable), and keeping it that way for more than a few hours is nearly impossible. This is especially true for in-demand business owners who are constantly fielding requests from team members, outside networks, potential partners, etc. So, … Continue reading You’ve Got Mail: 13 Time-Saving Email Hacks For The Entrepreneur
Ron Kurtz, (March 17, 2015) In part 1 of this series, we looked at big data and how it is the focus of much content in business and marketing media. There is no question that big data can be very useful, but big data can only provide a portion of the research that marketers of … Continue reading Mail Surveys Are Good Source Of Essential Research
Jess BarronJanuary 18, 2015 In an earlier post, I shared 4 tips for writing irresistible email newsletters. As great as your new content may be, it’s not enough to just write great newsletters and send them out. You also must engage specific individuals and entire segments of readers. As an example, our email newsletter goes … Continue reading You’ve Got Mail: How to Make Your Email Campaigns Count
By Justin Wong, Published November 1, 2014 Direct mail is one of the most effective ways of getting your marketing materials to your customers’ doorsteps. Direct mail is very similar to an online landing page in some respects; you want to provide enough information for the consumer to take the next step without losing interest … Continue reading 4 Best Practices For The Perfect Direct Mail Campaign
