Tag Archives: Mail

Sendoso acquires Alyce, as gifting, direct mail platforms consolidate

Remote work presented challenges for direct mail. Can AI make a difference? Mike Pastore on February 1, 2024 Corporate gifting platform Sendoso announced it acquired Alyce, combining two of the biggest players in the corporate gifting platform space.  There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the … Continue reading Sendoso acquires Alyce, as gifting, direct mail platforms consolidate

It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email

It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email

How Apple’s Mail Privacy Changes Impact Email Marketing

Jake Link July 20, 2021 You might have heard about Apple’s upcoming Mail Privacy changes and how they’ll impact email marketing. Perhaps you’ve heard people saying, “The email open rate is dead!” or that Apple Mail Privacy will forever change the landscape of email marketing. And now you’re looking to see what all the fuss … Continue reading How Apple’s Mail Privacy Changes Impact Email Marketing

Apple Mail Privacy Protection: Is Email Marketing Dying Again?

Beatriz Redondo Tejedor June 15, 2021 The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the Apple Mail app during the 2021 edition of the Worldwide Developers Conference (WWDC 2021). During the event, Apple announced the release of new features to help users … Continue reading Apple Mail Privacy Protection: Is Email Marketing Dying Again?

Tying Search To Programmatic And Direct Mail Improves Results

Tying Search To Programmatic And Direct Mail Improves Results by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2019 Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail. Shoppers who are browsing websites generate triggers and … Continue reading Tying Search To Programmatic And Direct Mail Improves Results

An Old Fashioned Direct Mail Job Search Campaign Can Land Your Next Job

Richard Sellers — April 21, 2017 — April 21, 2017 After you’re exhausted calling your executive search firm contacts, friends, peers, and receptive ex-bosses several times each, it’s time to go back to the future to get in front of more executive job opportunities. You need a “new” approach, direct mail job search, even if … Continue reading An Old Fashioned Direct Mail Job Search Campaign Can Land Your Next Job

How Networking Strategies Can Improve Your Direct Mail Results

Mike Ryan — February 15, 2017 — February 15, 2017 Perhaps you’ve never thought of your direct mail campaign as a form of networking. But with networking defined as “interacting with other people to exchange information and develop contacts”, there are actually many similarities between these two marketing strategies. Here are three pearls of networking … Continue reading How Networking Strategies Can Improve Your Direct Mail Results