Tag Archives: Madness

7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns

Judy Caroll — March 20, 2018 Follow @JudyCaroll1 — March 20, 2018 One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40 million or so Americans who place a collective $ 10.4 billion betting on the NCAA tournament. Even Warren Buffett is offering a prize … Continue reading 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns

Advertisers Love March Madness, but Paid TV Slots are Not In the Winning Bracket

by Andrew Higgins April 15, 2016 Follow @amhigg89April 15, 2016 Every year March Madness captivates our nation in a way few sporting events to. With 68 different teams getting to join the action, and fan bases around the country putting life on hold to follow their favorite collegiate basketball teams, the NCAA tournament is advertisers’ … Continue reading Advertisers Love March Madness, but Paid TV Slots are Not In the Winning Bracket

4 Ways to Prep Your Social Media for Holiday Marketing Madness

by Brittany Berger November 14, 2015 Follow @bberg1010November 14, 2015 It’s pretty normal any time of year for the social media department to look like a hurricane has just swept through it, with so much going on. But during the holidays, it’s practically expected. Every day, you’re receiving word of another campaign being added to … Continue reading 4 Ways to Prep Your Social Media for Holiday Marketing Madness

Lesson Learned from March Madness: I’m Not Ready To Be A CFO (DD)

Nicholas MukharMarch 26, 2015 The sports writing opportunities on the Addicted to Adaptive blog are few and far between, but I’ve had this NCAA basketball tournament circled on my blogging calendar for quite some time. Not since Tom Peff asked finance departments to choose a World Cup team that best represented their own professional style … Continue reading Lesson Learned from March Madness: I’m Not Ready To Be A CFO (DD)

Marketing Confusion – Stop the Madness

Marketing is a very complex mess of channels and consumer behaviors; combined with traditional marketing, digital marketing, content marketing, seo, social media, mobile, snapchat, smartphones and other technologies. The hardest part is looking at these different channels and topics and trying to integrate these channels into their marketing strategy. It really is time to take … Continue reading Marketing Confusion – Stop the Madness