Tag Archives: Macro

Preparing For 2023: Strategize Macro, Plan Micro

Preparing For 2023: Strategize Macro, Plan Micro by Elise Stieferman , December 9, 2022 The end of the year is both an exciting and anxiety-ridden time for marketers. Planning for the new year presents the opportunity for a fresh start, and yet there’s the sometimes-debilitating weight of not knowing where to begin. For a long … Continue reading Preparing For 2023: Strategize Macro, Plan Micro →

Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO

SEO Strategy

Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO by Jim Yu , October 20, 2021 A comprehensive search engine optimization (SEO) strategy accounts for considerations all the way from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus … Continue reading Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO →

Tornado Sightings: 3 Ways To Use Macro Trends to Innovate More Successfully

Innovation

Lisa Fernow — April 5, 2017 — April 5, 2017 In my last blog, I talked about three “Periscopes” to help marketers rise above the day to day to innovate more successfully. This time I thought it would be useful to talk about a best practice you can use when you do have a chance … Continue reading Tornado Sightings: 3 Ways To Use Macro Trends to Innovate More Successfully →