Stefan Wolpers July 23, 2020 TL; DR: Scrum’s Nature: It Is a Tool; It Is Not About Love or Hate Regularly, we find articles from developers detailing why ‘Agile’ in general and Scrum’s nature, in particular, deserve our collective disdain. What has always struck me in this discussion is the fact that Scrum is a … Continue reading Scrum’s Nature: It is a Tool; It is Not About Love or Hate
Victoria Taylor June 24, 2020 Let’s talk about data, Twitter data to be specific. Like any social media account, you want the best results from your online marketing efforts. Who doesn’t want to see an increase in followers, retweets, and engagement? As a brand, your ultimate goal is to use these metrics to increase sales. … Continue reading 10 Best Free Twitter Analytics Tools You’ll Love to Use
Quarantine Impacts Consumers’ Plans To Spend, Love For Brands by Laurie Sullivan @lauriesullivan, May 1, 2020 It shouldn’t come as a surprise to marketers that consumers are rethinking their discretionary spending habits. About 64% say they’re planning to cut their total spend, with 55% estimating they will cut at least 10% to 20%. One-third of … Continue reading Quarantine Impacts Consumers Plans To Spend, Love For Brands
Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses. Bill Dinan on October 31, 2019 Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic often yields features that don’t solve real … Continue reading Soapbox: Are we falling in love with technology or building what SMBs need?
Victoria Taylor — September 26, 2019 As of 2019, GIFs have been around for more than 30 years. The GIF, short for “graphics interchange format,” was a social media mainstay for most of its existence. In 2012 more and more email marketers decided to add GIFs to their emails, and the trend started gathering momentum … Continue reading 9 Best GIF Emails & Why You’ll Love Them
Who Do You Love — Google Or Adobe? by Ray Schultz , Columnist, June 20, 2019 Here’s something email marketing managers can ponder while sitting in their cubicles. Which has the better analytics platform: Adobe Analytics (AA) or Google Analytics (GA)? It’s likely that the average email manager has no control over the choice, although … Continue reading Who Do You Love — Google Or Adobe?
Dave Kosmayer — June 13, 2019 Follow @DavidKosmayer — June 13, 2019 Every business owner knows having a recognizable business title is a major attributing factor when it comes to the growth and success of your small business. In fact, your business title will determine whether or not your business can be easily found online. … Continue reading SEO Tips: How to Write a Title That Google Will Love
Kenna Griffin — April 26, 2019 — April 26, 2019 If you have a staff hiring or retention problem, it may be time to take a look in the mirror. It’s a common business mantra that people quit managers, not companies, and it works the same way in student newsrooms. In other words, if you’re … Continue reading How to Make Staffers Love Working with You
Chris Christoff — March 30, 2019 Follow @chriscct7 — March 30, 2019 As a business owner, your landing page is the key to unlocking sales, acquiring new customers, and increasing your company’s ROI. When done right, your landing page can astronomically boost conversions and further your reach by grabbing visitors’ attention and showcasing your product … Continue reading How to Build a Strong Landing Page Your Customers Will Love
Some swear by the highly iterative process for creating marketing content. Others say it’s not a fit. Barry Levine on March 13, 2019 Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams, short-turnaround development cycles and rapid iterations based on feedback. In recent years, Agile fans … Continue reading Developers love Agile, but is it right for content marketing?
