What Does Today’s Marketing Performance Look Like? by Laurie Sullivan , Staff Writer, November 28, 2025 Marketers using an integrated framework or digital platform that consolidates data, processes, and tools from various sources into one view to manage and improve performance across different domains face fewer barriers when it comes to proving value for the company. … Continue reading What Does Today’s Marketing Performance Look Like?
Trump’s administration may look to buy a stake in Intel A possible deal with the US government could boost the chipmaker’s domestic manufacturing business. Anna Washenko ASSOCIATED PRESS Intel has had some recent struggles in delivering results for its shareholders, but the company could soon be answering to an additional boss. The current administration is … Continue reading Trump’s administration may look to buy a stake in Intel
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’ Mike Pastore on June 24, 2025 Salesforce this week announced Agentforce 3, which the company says will give Agentforce customers the visibility and control they need to scale their AI agents. … Continue reading Take a look at what’s inside Agentforce 3
What would a truly customer-centric B2B buyers journey look like? It would make content easily accessible, provide helpful resources and back off on the sales pressure. May 19, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech … Continue reading What would a truly customer-centric B2B buyers journey look like?
Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI. Tav Laskauskas on April 3, 2025 Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do … Continue reading 7 reasons your conversion metrics look great — but your sales don’t
Uber’s App Could Soon Look More Like Google Maps With Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 28, 2025 PALM SPRINGS, CA — Uber Advertising could expand ad units on its app that would work and look more like Google Maps. What if the app tied in data to target ads in other apps … Continue reading Uber’s App Could Soon Look More Like Google Maps With Ads
As 2024 winds down, here are some of the most fruitful spots to look for tax-loss candidates. BY Associated Press The U.S. market gained more than 25% for the year to date through mid-December 2024. That’s a healthy showing by any measure. It doesn’t seem like it would be a market environment that’s conducive to tax-loss … Continue reading Tax-loss selling may be a good strategy this year. Here’s where to look
LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with. Kim Davis on December 4, 2024 Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO … Continue reading 6 things to look for in a B2B influencer
October 16, 2024 Want more engagement on your social media post? Look at the color complexity Color complexity is similar to colorfulness, but it’s not quite the same. BY The Conversation If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say … Continue reading Want more engagement on your social media post? Look at the color complexity
Is the market for martech saturated? Maybe, but there’s plenty of room to grow. Mike Pastore on July 19, 2024 Business is a little sluggish for a number of martech vendors. They will tell you so themselves (just keep reading). Put the blame on interest rates. Put the blame on the well of VC … Continue reading Where are martech vendors finding their revenue? Let’s take a look
