Esther Cohen — July 26, 2017 — July 26, 2017 Tuan86 / Pixabay Productivity is the defining word of the modern workplace. It’s nearly impossible to read any business-focused blog and not come across an article on yet another productivity “hack”. Pop into your nearest bookstore and you’ll find rows upon rows of books promising … Continue reading The Psychology of Productivity: How to Work Better, Longer, Faster
Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach. Allan Haims on June 30, 2017 While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn … Continue reading No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’
Less isn’t necessarily more when it comes to video. Contributor Carla Marshall explains why the longer you can stream a Facebook Live video, the better your chance of generating engagement. Carla Marshall on February 24, 2017 Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key … Continue reading Why longer Facebook Live streams mean more engagement
Katie Hall — December 29, 2016 — December 29, 2016 When social media first hit the marketing scene, it seemed too good to be true – who had ever heard of a method for bypassing cold calling and email blasts, and connecting directly with users for free? Businesses viewed social outreach as a revolutionary tool … Continue reading Pay the Piper: Social Media Marketing Is No Longer Free
by Jacky Tan June 22, 2016 Follow @zqtanJune 22, 2016 [Credits: WhatsTrending.com] Recently while browsing my Facebook news feed, I saw a sponsored ad about a shop in Singapore celebrating its 40,000 pages likes on Facebook. And they will be holding an in house promotion event just to celebrate this. I was thinking (in Singlish), … Continue reading 7 Reasons Why Facebook Page Likes Are No Longer Worth Celebrating
by Andrew Macey June 17, 2016June 17, 2016 For most businesses, the website is the primary driver of inbound leads. There is often a direct correlation between the quality of a lead and how much time they have spent on your website. Because of this, marketers are constantly working to increase the time visitors are … Continue reading 11 Keys to Keep Visitors On Your Site Longer
by Ian Jindal March 17, 2016 Follow @ianjindalMarch 17, 2016 Sometimes you have to stop looking at something the way you always have and consider it from a completely different perspective. On one hand the question of why delivery is so important in retail seems laughably obvious; a customer buys something so you have to … Continue reading Retail Fulfillment: No Longer a Back-Room Concern
by Susan Gilbert January 28, 2016 Follow @SusanGilbertJanuary 28, 2016 The New Generation of SEO Marketing Have you abandoned your SEO strategy after being affected by Panda, Penguin and whatever new algorithm was thrown into the mix? If so, now is the time to include this important element in your business marketing plan, and recognize … Continue reading Why SEO Is No Longer Just A Google Strategy
Denise O’BerryOctober 26, 2015 Experts have been touting operational excellence (OE) as a key to business success for a couple of decades. Old concepts and methods need to be updated to help companies reach their most excellent state. It’s no longer just focused internally on operational efficiency, cost cutting and consistent, repeatable results. My first … Continue reading Original Intent of Operational Excellence No Longer Applies In Today’s Businesses
Rachel SilverJuly 15, 2015 In previous posts we have explained how to segment your contacts to optimize overall your ROI. But what happens when people in your network no longer fit their segment? According to eMarketer, with segmentation 39% of people saw better open rates, opt-out rates and unsubscriptions were lower for 28% of people, … Continue reading Re-Segmenting: When Contacts No Longer Fit Into Their Segments
