by Susan Gilbert January 28, 2016 Follow @SusanGilbertJanuary 28, 2016 The New Generation of SEO Marketing Have you abandoned your SEO strategy after being affected by Panda, Penguin and whatever new algorithm was thrown into the mix? If so, now is the time to include this important element in your business marketing plan, and recognize … Continue reading Why SEO Is No Longer Just A Google Strategy
Denise O’BerryOctober 26, 2015 Experts have been touting operational excellence (OE) as a key to business success for a couple of decades. Old concepts and methods need to be updated to help companies reach their most excellent state. It’s no longer just focused internally on operational efficiency, cost cutting and consistent, repeatable results. My first … Continue reading Original Intent of Operational Excellence No Longer Applies In Today’s Businesses
Rachel SilverJuly 15, 2015 In previous posts we have explained how to segment your contacts to optimize overall your ROI. But what happens when people in your network no longer fit their segment? According to eMarketer, with segmentation 39% of people saw better open rates, opt-out rates and unsubscriptions were lower for 28% of people, … Continue reading Re-Segmenting: When Contacts No Longer Fit Into Their Segments
Mandy EdwardsMay 22, 2015 Ah, Instagram. The lovely app that lets you share pictures of your food, your kids and your selfies. I’ve been an active user of Instagram personally. I’ve been a slacker using it professionally. No more. I was recently at a conference where pretty much every business there had an active Instagram … Continue reading I Will No Longer Be An Instagram Slacker [Infographic]
Anna BennettMarch 3, 2015 Pinterest is a great tool for people looking to discover things they are interested in or want to buy. The whole spectrum is covered; from products and services to creative ideas & places of interest and anything in between. It has an amazing search engine like Google does. Two of the … Continue reading Pinterest Marketing: The Longer You Wait, The More You Have To Lose
Visual content usually guides purchase decisions, especially video. It also prompts searches and sharing. We are more likely to remember brand messages with video. Some retailers have added spin photography that allows shoppers to get a 360-degree view of the product. Forrester Research says content is much more likely to land on page one in … Continue reading Video Content Holds Consumers’ Attention Span Longer
On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?” In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his … Continue reading Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
“Gateway” by Michael Warren (Dun Laoghaire) – No Longer There Image by infomatique I have heard all sorts of stories about this piece of ‘public art” including a claim that it suddenly appeared and that no one knew who was responsible. The controversial Gateway sculpture that has cast long shadows over the streets of Dun … Continue reading “Gateway” by Michael Warren (Dun Laoghaire) – No Longer There
The attributes that companies are seeking in financial planners are drastically changing, with sales no longer a must-have skill, writes Milana Pokrajac. For several years, even decades, it was impossible for a financial planner or an adviser to find a job in the industry without an impressive sales track record or at least great sales … Continue reading Financial planning salary survey – sales skills no longer a must have
