Tag Archives: Long

Consumer study finds ‘personalization’ lowest on long list of retailer considerations

Consumer behavior may not be what you think it is. Greg Sterling on May 31, 2019   A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds that personalization is last on a relatively long list of factors that consumers consider when choosing a retailer. The … Continue reading Consumer study finds ‘personalization’ lowest on long list of retailer considerations

Short vs Long Video: Breaking Down the Pros and Cons

Evelyn Timson — May 21, 2019 Follow @Aspect_FandV — May 21, 2019 High-quality video content is extremely powerful. For businesses wanting to drive tangible success in modern digital marketplaces, understanding how to produce engaging video it is arguably more important than ever before. Research conducted by Wistia in 2016 highlights some notable video engagement statistics … Continue reading Short vs Long Video: Breaking Down the Pros and Cons

So Long Traditional Advertising; Hello Digital Advertising

Laura Donovan — March 7, 2019 Follow @thewordpro — March 7, 2019 Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $ 130 billion or about 54% of total advertising dollars. Traditional advertising, including … Continue reading So Long Traditional Advertising; Hello Digital Advertising

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

In-app advertising has come a long way: Here’s why you should use it

New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018  Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it