Long B2B sales cycles make most marketing measurement unreliable. Learn why clicks, leads, and conversions don’t tell the full story. By Mike Maynard Published on August 21, 2026 Long B2B sales cycles make marketing difficult to measure. When a purchase takes months or even years, the time between marketing activity and a completed … Continue reading Why long sales cycles make B2B marketing hard to measure
June 15, 2026 Xbox plans layoffs, even after Microsoft CEO said company is ‘long on gaming’ BY Ella Chakarian In July, Xbox may be the next brand hit with major changes to its workforce. According to Bloomberg, people familiar with Xbox’s strategy said that it is “planning major job cuts next month,” although the scale … Continue reading Xbox plans layoffs, even after Microsoft CEO said company is ‘long on gaming’
June 06, 2026 The racetrack is getting a long overdue makeover BY Nate Berg The historic racetracks that host the Triple Crown of Thoroughbred Racing are each in the midst of an evolution, with major upgrades, renovations, and in one case, a complete rebuild—and they’re all happening at once. It’s part of an industry-level reckoning with … Continue reading The racetrack is getting a long overdue makeover
Google Tests ‘Remy’: How Soon Before Agents Own The Ad Chain? by Laurie Sullivan , Staff Writer, May 6, 2026 There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and … Continue reading Google Tests ‘Remy’: How Long Before Agentic Personalizes Ads?
Data was the new oil, but context is the new refinery. Because without a refinery, oil is just a smelly, toxic mess that often brings more harm than good. By Mike Pastore March 3, 2026 Around Q3 of last year, I started hearing the word “context” pop up in many of my conversations. … Continue reading The era of data dominance is over, and it didn’t last very long
February 07, 2026 Anthropic joins a long list of brands that have vowed to stay ad-free. They don’t always keep their word
December 06, 2025 The ‘Mad Men’ are dead! Long live the new advertising lions! It’s been an unprecedented and brutal week for the advertising industry. The finalization of Omnicom Group’s $ 13 billion acquisition of Interpublic Group (IPG) (the biggest takeover in advertising history) is affecting tens of thousands of workers—most immediately the 4,000 expected … Continue reading The ‘Mad Men’ are dead! Long live the new advertising lions!
November 19, 2025 The WNBA labor fight is the latest in a long history of women-led worker movements When Minnesota Lynx forward Napheesa Collier calmly sat down and told a group of assembled local media the WNBA is helmed by “the worst leadership in the world” on September 30, she likely did so with a … Continue reading The WNBA labor fight is the latest in a the long history of women-led worker movements
November 02, 2025 Facebook’s new holiday ad pines for a social platform that’s long gone
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. Constantine von Hoffman on October 9, 2025 Adobe has launched a new suite of AI agents to help B2B marketers and sales teams with one of their biggest challenges: the slow, complex buying journey. … Continue reading Adobe introduces AI agents to help B2B marketers navigate long buying cycles
