Mike Moran — June 24, 2018 Follow @MikeMoran — June 24, 2018 Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. … Continue reading How Do You Know How Long to A/B Test Your Website Changes?
Ben Duchesney — June 15, 2018 — June 15, 2018 The friends you’re willing to help are the same ones that help you. You can think about email marketing in the same way you think of the give and take between friends. The more value you give to the relationship, the more value you’ll get … Continue reading How to Provide and Get Value Through Email Marketing All Year Long
By Valentine Ferrari May 31st, 2018 Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul. Although at first it might seem that you’ll never run out of great ideas or topics, sometimes it just happens. Maybe you … Continue reading 5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time
Jessica Mehring — March 17, 2018 Follow @horizonpeak — March 17, 2018 Everyone wants to be found. And ranking on the first page of search engine results is the holy grail of content marketing. There are tons of articles out there promising SEO “hacks” and sure-fire ways to game the system. But short of buying … Continue reading SEO Is a Long Game — So Focus On Evergreen Content
Justin Herring — February 5, 2018 Follow @justincherring — February 5, 2018 One of the most common questions we get at YEAH! Local is: “How long will it take to rank my business for this keyword and that keyword.” In fact, you probably found this post by searching “How long does it take SEO to … Continue reading How Long Does Modern SEO Take to Work in 2018?
Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on January 18, 2018 E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars – long after the Christmas lights dim
Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on December 18, 2017 E-commerce marketers had a lot to be thankful for this year. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars — long after the Christmas lights dim
Annaliese Henwood — December 3, 2017 Follow @MktgInnovator — December 3, 2017 There’s been this debate going around about whether long form blog posts are necessary for your content’s success. Both sides have valid points, so how do you choose? Some say you need to create long form articles to see your content rank higher … Continue reading Should You Write Long Form Blog Posts? Analyzing the Debate
Is mistakenly published content impacting your site’s SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue — and how long it may take to resolve once fixed. Glenn Gabe on September 22, 2017 I had an e-commerce company reach out to me earlier in the year for help. … Continue reading How long does it take to deindex low-quality or thin content published by accident? [case study]
Kent Campbell — August 27, 2017 Follow @reputationx — August 27, 2017 One of the first questions we get from most of our reputation management clients is “How long will reputation management take?”. (The next question is “how much does ORM cost” of course.) Their anxiety is understandable considering that more than 80% of consumers … Continue reading How Long Does Reputation Management Really Take?