Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018 Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it
Here’s how email marketers can sidestep the perils of a too-long holiday promotional period. Robin Kurzer on December 12, 2018 As Black Friday and Cyber Monday have begun to merge into a single blockbuster weekend to kick off the holiday shopping season, many enthusiastic marketers are pushing sales and promotions well past the weekend. But are … Continue reading Why some marketers say Cyber Week is just too long
Sam Saidman — August 22, 2018 — August 22, 2018 One of the most common questions I hear from my current and potential clients is: “how long it will take for my website and blog to reach the coveted first page of Google?” Because the answer to that question depends on a number of variables, … Continue reading How Long Does It Take to Rank in Google?
Josh Swenson — July 27, 2018 — July 27, 2018 geralt / Pixabay As a channel marketer, you’re likely very familiar with your top channel partners. They are the ones who engage with you often and send you referrals regularly. If your program has a number of active, vocal partners it’s possible they take up … Continue reading Nurturing Your Long Tail Partners to Maximize Channel ROI
Mike Moran — June 24, 2018 Follow @MikeMoran — June 24, 2018 Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. … Continue reading How Do You Know How Long to A/B Test Your Website Changes?
Ben Duchesney — June 15, 2018 — June 15, 2018 The friends you’re willing to help are the same ones that help you. You can think about email marketing in the same way you think of the give and take between friends. The more value you give to the relationship, the more value you’ll get … Continue reading How to Provide and Get Value Through Email Marketing All Year Long
By Valentine Ferrari May 31st, 2018 Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul. Although at first it might seem that you’ll never run out of great ideas or topics, sometimes it just happens. Maybe you … Continue reading 5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time
Jessica Mehring — March 17, 2018 Follow @horizonpeak — March 17, 2018 Everyone wants to be found. And ranking on the first page of search engine results is the holy grail of content marketing. There are tons of articles out there promising SEO “hacks” and sure-fire ways to game the system. But short of buying … Continue reading SEO Is a Long Game — So Focus On Evergreen Content
Justin Herring — February 5, 2018 Follow @justincherring — February 5, 2018 One of the most common questions we get at YEAH! Local is: “How long will it take to rank my business for this keyword and that keyword.” In fact, you probably found this post by searching “How long does it take SEO to … Continue reading How Long Does Modern SEO Take to Work in 2018?