By Sarah Bregel September 01, 2023 Labor Day—the holiday celebrating the American worker—is just around the corner. But while employees may be happy about hot dogs, brewskis, and the federally mandated day off, chances are, they aren’t happy about their pay. According to a new poll of nearly 2,000 adults by the market research … Continue reading Labor Day poll: Here’s how long it’s been since the average worker has gotten a pay raise
By Lydia Dishman July 16, 2023 The pendulum on return-to-office (RTO) has swung wildly in the last three years, so it’s no wonder that employees feel bewildered and stressed out. In the RTO debate, we’ve reported on extremes from the viral video of a CEO accusing employees of secretly working multiple jobs while logged … Continue reading The office is dead. Long live the office (at least some of the time)
To Thrive, Agencies Need To Focus On Innovation And The Long Term by Judith Carr-Rodriguez , Op-Ed Contributor, January 31, 2023 There’s a saying that most of us have heard – real estate is always a good investment. Even in tricky times, most financial advisors would advise us to hang on tight to property for … Continue reading To Thrive, Agencies Need To Focus On Innovation And The Long Term
5 Reasons Setting Customer Expectations Goes a Long Way Calendar / 20 Jan 2023 There are a lot of different things that go into starting and operating a business. You need a product or service that can sell and a team that can distribute it. You need marketing campaigns, a customer service plan, and … Continue reading 5 Reasons Setting Customer Expectations Goes a Long Way
Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting
Saudi Arabia is planning a 100-mile line of car-free smart communities Construction is supposed to start this quarter. N. Summers @nisummers NEOM Saudi Crown Prince Mohammed bin Salman is promising to build a network of smart cities that won’t have any cars or roads. It’s called The Line, due to its arrangement of … Continue reading This is what Saudi Arabia’s 100-mile long emission-free smart city could look like
By Stephanie Vozza April 29, 2022 Most of us have a love/hate relationship with meetings. We dread attending because there’s usually a thousand other things we’d rather do with the time. Part of the problem with meetings is that we don’t think enough about them, says Donna McGeorge, author of The 25 Minute … Continue reading This is exactly how long your meetings should last
By Moises Mendez II April 12, 2022 For Kristi Cassidy, Etsy was, at least in the beginning, a boon for her business. Since 2006, Cassidy has used the e-commerce giant to sell her custom-order Gothic, Victorian, and Steampunk wedding dresses and costumes. As someone who makes all of her own products and has to … Continue reading The Etsy strike was a long time coming
In Ad World, Diversity And Inclusion Have A Long Way To Go by Maarten Albarda , Featured Contributor, November 12, 2021 On Oct. 18, the World Federation of Advertisers and research institute Kantar shared results of their joint project, “The Global Diversity and Inclusion Index.” Using the U.K. All In Census as a blueprint, the … Continue reading In Ad World, Diversity And Inclusion Have A Long Way To Go
Andy King September 14, 2021 PPC is often viewed as the fastest marketing channel for increasing sales and profit. With paid ads, you can generate traffic from day one, increasing visibility and brand awareness from the first campaign. But it takes months of careful planning, campaign management and optimisation to build a truly profitable PPC … Continue reading How Long Does It Take For PPC to Work?
