Consumer behavior may not be what you think it is. Greg Sterling on May 31, 2019 A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds that personalization is last on a relatively long list of factors that consumers consider when choosing a retailer. The … Continue reading Consumer study finds ‘personalization’ lowest on long list of retailer considerations
Evelyn Timson — May 21, 2019 Follow @Aspect_FandV — May 21, 2019 High-quality video content is extremely powerful. For businesses wanting to drive tangible success in modern digital marketplaces, understanding how to produce engaging video it is arguably more important than ever before. Research conducted by Wistia in 2016 highlights some notable video engagement statistics … Continue reading Short vs Long Video: Breaking Down the Pros and Cons
Laura Donovan — March 7, 2019 Follow @thewordpro — March 7, 2019 Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $ 130 billion or about 54% of total advertising dollars. Traditional advertising, including … Continue reading So Long Traditional Advertising; Hello Digital Advertising
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured. Len Shneyder on February 1, 2019 Despite the fact that we live in a world where email makes headlines when it’s used as part of a … Continue reading Long live email: Why email’s future remains bright
Kent Campbell — January 31, 2019 Follow @reputationx — January 31, 2019 Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. … Continue reading How Long Does It Take to Improve Google Rankings?
Choncé Maddox — January 29, 2019 — January 29, 2019 sabinevanerp / Pixabay Side hustling is a great way to make extra money. The more successful your side hustle is, the more motivated you are to continue, right? Not exactly. There are many other factors that contribute to the longevity of your side hustle. Here’s … Continue reading How Long Should You Side Hustle For?
Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018 Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it
Here’s how email marketers can sidestep the perils of a too-long holiday promotional period. Robin Kurzer on December 12, 2018 As Black Friday and Cyber Monday have begun to merge into a single blockbuster weekend to kick off the holiday shopping season, many enthusiastic marketers are pushing sales and promotions well past the weekend. But are … Continue reading Why some marketers say Cyber Week is just too long
Sam Saidman — August 22, 2018 — August 22, 2018 One of the most common questions I hear from my current and potential clients is: “how long it will take for my website and blog to reach the coveted first page of Google?” Because the answer to that question depends on a number of variables, … Continue reading How Long Does It Take to Rank in Google?