Tag Archives: Long

So Long Traditional Advertising; Hello Digital Advertising

Laura Donovan — March 7, 2019 Follow @thewordpro — March 7, 2019 Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $ 130 billion or about 54% of total advertising dollars. Traditional advertising, including … Continue reading So Long Traditional Advertising; Hello Digital Advertising

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

In-app advertising has come a long way: Here’s why you should use it

New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018  Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it