— April 18, 2018
Popular Instagram influencer, Huda Kattan, is worth $ 4.5 million. She has an annual salary of $ 600,000! Of course, Huda is only one of the many influencers that have amassed millions of dollars, thanks to their influence.
This isn’t surprising.
When you buy a new smartphone, t-shirt or product, did you buy it after you saw it on Amazon? Or did you buy it after it received good reviews from influencers?
The fact is: Instagram influencers are influential.
In fact, research by Olapic found that 49 percent of consumers were more likely to purchase, if the product was endorsed by a real individual. Similarly, Influence Central found that customers ranked Instagram influencers as the sixth most effective at influencing their purchases.
The success and lives of many Instagram influencers may have inspired you to become one too! After all, who doesn’t want to be rich, successful and influential?
If this is something you’ve been thinking about, then today’s your lucky day. In this article, we’re going to share step-by-step instructions on how you can become an influencer too. So, let’s get started.
1. Pick a Niche
The first thing that you need to do is to choose a niche.
You can’t be popular for everything, so its best to pick one thing you’re good at and knowledgeable in.
Do you love making bentos? Do you love posting OOTDs? Or maybe you’re interested in Korean skincare?
Once you pick a niche, you’ll have to stick to it. So pick something that reflects your true interest and not a niche you know nothing about.
For example, Loic Lagarde loves to travel so his Instagram account is a documentary of his adventures around the world:
2. Get an Instagram Business Account
What’s an Instagram business account? And, why do you need it?
An Instagram account has a lot of useful tools for influencers such as Instagram Insights.
Insights lets you know the demographic data of your followers. It allows you to identify follower fluctuations, top locations, audience activity times, profile views and website clicks, based on a set time period.
You can view Insights data for your overall account, as well as for specific posts.
If you’re an influencer, this is important. You don’t want to just post stuff randomly. You want to come up with a good strategy.
What are the types of posts your followers love? What time should you post? Where are your followers located?
With a personal account, you’ll never know. While you could list down the likes and shares for each post, this takes a lot of time and it isn’t productive for the long-term. However, using Instagram Insights, you can get an accurate overview of your audience and the posts they love.
Another perk of Instagram Insights is ads.
Tons of influencers are also business owners. They sell products, collaborate with brands and build their own business. So, it’s only natural that they’d want to create ads to upsell their products or service, and to get discovered by new followers.
Want to create your own Instagram business account? You can view Instagram’s guide here to get started.
Note that a business account is free, but you need to foot the bill for the ads. While costs money, the number of new followers you can attract are worth it!
3. Write an Effective Instagram Bio
An Instagram bio consists of 150 characters.
It may be short, but it’s the elevator pitch of your entire account. It introduces your brand to followers who don’t know who you are and what you do.
If you don’t have a clear and concise bio, customers probably won’t follow your brand. After all, would you trust an influencer who can’t even get their introduction right? Probably not!
So, how do you write a good Instagram bio?
A good tip is to ask yourself: What would I say if I were introducing myself at a networking event?
Asking this question will help you determine the details you should include in your bio.
Another tip is to zone in on keywords.
List the relevant keywords you use to describe yourself and your brand. Once you know the obvious keywords that are relevant to your brand, you’ll be able to describe who you are and what you do. And, your followers will feel confident that they’re following the right profile.
Here are some examples of bios with clear descriptions:
Another thing that you should include is a link in your bio, especially if you have a website. The bio is the only place where you can place links, that followers can click. So, don’t forget it!
Here are some examples of bios with links:
4. Focus on Your Instagram Aesthetic
What do top influencers have in common? An awesome Instagram feed.
Most influencers in the fashion and beauty industry love to post OOTDs, makeup looks and tutorials. Take a look at Irene Kim—a beauty influencer’s—feed.
Influencers in the food industry love to post the food they created.
Artists post pictures of their art online. For example, the Daily Type, has amassed thousands of followers on Instagram because of his wonderful illustrations.
Now, how do you create a great Instagram aesthetic?
You’ll need to learn how to take great photos, but you don’t need to be a photographer. Use a great camera and watch tutorials online.
After that, determine the look and feel of your feed.
What are the core colors of your feed? Will you use a specific filter? Most influencers stick to 1 or 2 colors, so that every posts look visually consistent. Others just choose a specific filter so their posts will have a consistent look and feel.
For example, Tara Whitman’s Instagram feed has a bold and vibrant theme. While she didn’t stick to 1 or 2 colors, the theme increases the visual appeal of her entire feed. Each of the photos equally standout, and no post feels out of place.
Matt Crump’s (@mattcrump) aesthetic has been dubbed as candy-colored minimalism because of its neon-pastel themed photos. Thanks to his unique aesthetic he’s amassed 235,000 followers.
Pick an aesthetic that suits your interest and personality.
Do you love pastel or Pantone colors? Maybe you could incorporate them in your upcoming posts. Do you love minimalist or monochrome pictures? Maybe you could post black and white photos.
An aesthetic doesn’t need to look amazing or perfect. You don’t need to wait until you’re a pro photographer or a Photoshop expert either. Just do your best in every post and you’ll get better as time passes.
5. Write Captions that Reflect Your Brand’s Voice and Personality
How can you engage with your followers?
You don’t just create posts with great photos. You should also add a bit of personality to your captions to make your brand seem interesting.
After all, there’s nothing more off-putting than a brand with no personality.
So, how do you determine your brand’s voice?
Find two to four adjectives that best describe your brand.
Let’s say, your brand is “witty,” “fun” and “chill.” Denny’s Diner is the brand that embodies this online persona. Thousands of millennials and teenagers follow their Instagram account because their language and tone is entertaining for them.
Another example is Airbnb. The brand posts stories about their off the beaten path destinations to tempt viewers to pack their bags and go on an adventure.
6. Choose the Right Hashtags
Hashtags are important if you want to increase your following.
In fact, posts with hashtags gain 12.6% more engagement. This is because hashtags make your posts searchable for a term.
For example, if you’re in the skincare niche, the #skincare can get your profile found by users who want to get skincare advice. Without it, they won’t able to search for your post, even if they scroll down all day.
Hashtags can be:
A post should ideally have 5 to 30 hashtags. Some experts found that 11 hashtags per post is a good amount to target. Once you include more than 30 hashtags in one post, Instagram won’t let you comment in it. So, you want to avoid placing too many hashtags.
How do you find the hashtags that you should use?
Type a hashtag related to your post in the search bar. For example, if you’re posting about moisturizer, try the #moisturizer. You’ll then find suggestions on Instagram’s search bar.
You can also find the right hashtags from the posts of other influencers or brands. Let’s say, the brand Soko Glam promoted their new moisturizer in a post. You can use the hashtags that they’ve used in the post. Just make sure these hashtags aren’t exclusive to their brand or campaign.
You can measure a hashtag’s performance via Instagram Insights. This way, you can determine which hashtags can best help you increase your reach.
7. Post New Content Often
How often should you post on Instagram?
Top brands and influencers post an average of 1.5 times per day.
Popular influencers like Cameron Dallas, Tara Whitman and Andrea Chong post once or twice per day. This is because they want to frequently engage and stay relevant to their followers. This makes sense because if you only post once or twice per week, followers won’t return to your profile often.
So, how often should you schedule posts on Instagram?
There are a ton of studies about Instagram post frequency. While it’s best to post at least once a day, the number of times you should post, isn’t definite. However, its important is to maintain your post frequency. If there’s a drop in your weekly engagement, then your posts will be ranked lower on Instagram’s algorithm. Meaning that it will show on fewer user’s feeds.
The good news is you can schedule posts in advance with an Instagram scheduler like Schedugram.
8. Interact with Followers
Instagram is obviously a social platform. So, you’ll have to interact with users to amass a good following.
If you’re new to Instagram, you can get followers by finding users who are interested in your niche.
Let’s say, you’re an influencer who loves makeup tutorials. You can conduct a search using the #makeuptutorial and find potential followers in the comments section of the posts.
Check out the Instagram feed of potential followers and reach out to them by commenting on their posts. What do you love about their posts? What do you say to make them feel good? How do you create a good first impression?
Leave comments that can help jumpstart conversations and relationships.
This is one way you can get people to click the follow button.
Don’t forget to interact with the followers you already have! If they leave a comment or ask a question in the comments section, be sure to reply!
Followers love it when influencers take the time to build relationships with them. After all, some of them take the time to promote your content and talk about it with their network. So, the least you can do is to talk and thank them for their support.
9. Get in Touch With Brands
One of the perks of being an influencer is that you yo work with brands you love.
Once you have thousands of followers under your belt, you can start reaching out to brands.
You can participate in their campaigns or use their brand-related hashtags in your posts. This puts your account under their radar.
You can also send them a DM or contact them via email. Send a simple pitch to let them know how a collaboration with you could benefit them.
You won’t get a reply instantly and not all brands will partner up with you, but you’ll get positive responses eventually.
A good tip is to partner up with brands whose products you’ve tried and tested. For example, if you’re a skincare brand, search for brands that you already love.
You don’t want to give a good review for a product that’s low quality or ineffective. After all, your followers trust you to give honest recommendations. So, if they sense that you’re lying about the product, they’ll hit the unfollow button. And, they’ll encourage other followers to do the same too.
You don’t want to have a PR disaster. So, give honest reviews and get in touch with the brands you trust.
Over to You
Becoming an Instagram influencer takes a lot of hard work.
It takes time to create great photos. It’s hard to maintain an Instagram aesthetic and its difficult to post often.
The good news is if you stick around and persevere, the end results are worth it. Not only will you be able to engage and influence thousands of people, but you’ll also get to work with the brands you love.
Don’t forget to opt for an Instagram business account if you want to become an influencer. Instagram Insights is crucial to your success!
Also, interact with your followers. Reply to their comments and build relationships. This way, you can amass a loyal following.