Tag Archives: Location

SEO: Location

by Christine Watts December 25, 2015 Follow @IOUFinancialDecember 25, 2015 You’ve probably heard the phrase, “location, location, location.” While you may not think of SEO when you hear that phrase you definitely should be! In terms of this topic businesses can be broken down into two categories, businesses that are dependent on local customers and … Continue reading SEO: Location →

Tips for 2016, SEO Advent Calendar, CTR and Location Matters

Search Engine Optimization

by Nick Rink December 17, 2015 Follow @NickRinkDecember 17, 2015 It’s been quite a year for local SEO and social media. Rounding up all the changes that Google alone have made would be an epic post – home services, Snack Pack, local splitting from Google+ and more. Facebook continue to make inroads in local and … Continue reading Tips for 2016, SEO Advent Calendar, CTR and Location Matters →

“Locals Only”: Facebook’s Latest Tools Leverage Location

Facebook

by Andy Beohar December 15, 2015 Follow @sevenatomsbuzzDecember 15, 2015 Facebook has recently introduced two new tools that help businesses improve their local marketing. Local awareness ads make it easy for brands with multiple locations to create unique and relevant ads for each store, while Local Insights offer companies important information about those who are nearby. … Continue reading “Locals Only”: Facebook’s Latest Tools Leverage Location →

Get Local Results Without Google’s Change Location Search Filter Tool

SEO Education

By Martha Vasquez December 2nd, 2015 Google has confirmed that the search tool option to filter results by location has been permanently removed. Filtering search results by location is a feature that was underused by regular searchers. SEO‘s and other digital marketers used the tool to have a feeling for how localized results may look … Continue reading Get Local Results Without Google’s Change Location Search Filter Tool →

Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads

Facebook Business

New tools leverage location, provide insight into online-to-offline consumer behavior. Greg Sterling on November 5, 2015 Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables … Continue reading Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads →

How to Use AdWords Location Ad Customizers

Ad Campaigns

Jonathan LeveyOctober 24, 2015 Google AdWords location ad customizers represent a pay-per-click (PPC) way to target a specific audience in a specific location. With location ad customizers, you can change details in your PPC ads dynamically, whether it’s color details, price, size, dimensions, countdowns, sales events, or seasonal sales. If, for instance, you’re managing a … Continue reading How to Use AdWords Location Ad Customizers →

Moasis: Location Is The Key To Mobile Ad Relevance And Personalization

Mobile Advertisement

Company believes that location is only being superficially utilized today. Greg Sterling on August 25, 2015 Mobile advertising platform Moasis believes that location is the key to delivering more personalized and relevant advertising — not simply a way to capture the attention of nearby smartphone owners. However, the company argues, location-targeted advertising is still very … Continue reading Moasis: Location Is The Key To Mobile Ad Relevance And Personalization →

International SEO: Hreflang Tag For Location Targeting

Search Engine Optimization

Luana SpinettiAugust 21, 2015 It can get difficult to rank your website on Google now a few years ago, especially if you run multiple versions of your site to accommodate the needs to multi-language, multi-country users. It makes sense for the search engine to get more “picky” about who to rank and how, but there … Continue reading International SEO: Hreflang Tag For Location Targeting →

Can Your Start-Up Idea Survive in a Rural Location?

Startups

Cosette JarrettJuly 27, 2015 It’s the age of the start-up and if you don’t have an idea for your own, you’re simply not thinking hard enough. That being said, start up ideas are a dime a dozen meaning not all of them are worth serious consideration. However, if yours is one of the few with … Continue reading Can Your Start-Up Idea Survive in a Rural Location? →

The Business Location Checklist – Picking the Perfect Place

Business Effectiveness

Alex SholemJuly 16, 2015 We’ve reached the penultimate post in our Starting a Business series and it’s time to talk about one of the most important decisions any small business owner will face: choosing a location for their business. Choosing the Right Area for Your Business Location Before you start looking at specific spaces for … Continue reading The Business Location Checklist – Picking the Perfect Place →