Sarah Schmid4/22/15 David KigerMay 11, 2015 Location, location, location. Entrepreneurs will need to keep that old chestnut of a phrase in mind when looking for the right place to launch a small business. And many more questions will inevitably follow: What is the target market for the product or service? What would be the most … Continue reading Scouting the Perfect Startup Location
Lindsey StemannApril 6, 2015 Our first pit stop in LinkedIn when we begin working with our clients is LinkedIn’s Privacy & Settings. Since there are many ways to customize your experience in LinkedIn, we have written on the topic many times. It should come as no surprise when I recently went into my own Privacy … Continue reading New Location: Managing Your LinkedIn Account
Reasons why marketers should attend Local Search Advantage @SMX West. Greg Sterling on February 27, 2015 Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting. Over the past 18 months, chiefly because of mobile, things … Continue reading What You Don’t Know About Location Targeting And Attribution Will Hurt You
Location more available but less accurate because of programmatic dilution. Greg Sterling on February 16, 2015 Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is … Continue reading Study: Accurate Location Can Boost Mobile Conversions By More Than 2X
João-Pierre S. Ruth With more businesses trying to connect to customers through their mobile phones, via apps and the Web, company information must not only be up-to-date, it needs to be local. That is where Howard Lerman, CEO and co-founder of New York-based Yext, sees his company continuing to grow—even as the race to capture … Continue reading Howard Lerman, CEO of Yext, Talks Location Data, Big Data, & Beacons
