Placecast says its location-enabled units outperform conventional native ads. Greg Sterling on October 17, 2016 Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing … Continue reading Can location make native ads better and more relevant?
by Brian Stupp Follow @IOUFinancialSeptember 2, 2016 Opening a new business location can provide many advantages, from additional profits to increased brand exposure. However, there are essential steps to ensure the success of your expansion that many small business owners forget. Investing into opening a brand new location without sufficient preparation can be detrimental to … Continue reading 3 Things to Consider Before Opening a New Business Location
by Aaron Baar, Staff Writer, July 26, 2016, 4:10 PM There’s no question smartphones have changed the way we shop for goods and services. They’ve become the predominant platform for online shopping and have changed the game when it comes to brick-and-mortar retailing. (Remember “showrooming”?) But what was once seen as a threat to traditional … Continue reading Using Location Data To Inform Search
Search Engine Watch, Friday, July 29, 2016 2:05 PM Put user-focused content on category pages, use structure data to stand out, and make the most of intelligent personal assistants, said Sam Nemzer during a presentation at MozTalk on how to use local SEO for a business that does not have a physical location, according to Tereza Litsa. She … Continue reading Optimizing For Local When There’s No Physical Location
by Chuck Martin, Staff Writer, July 20, 2016 Beacons are helping shoppers find what they want. The beacons installed at retailers and restaurants in one of the earliest and wide-spread deployments are driving consumer engagement and sales. That’s what’s happening on the mile-long Regent Street, the Fifth Avenue of London, where beacons are sending messages … Continue reading Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Facebook has quietly added an option for some broadcasters to restrict who can tune into a Live broadcast and another for never-ending live streams. Tim Peterson on July 15, 2016 at 3:07 pm By default, if you’re broadcasting using Facebook Live, you’re doing so publicly for anyone to see. At least until now. On Thursday, … Continue reading Facebook now lets broadcasters restrict their Live audiences by age, location, gender
Location data offer a goldmine of insights that marketers cannot afford to ignore. Greg Sterling on June 15, 2016 Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical … Continue reading Why location is the hottest topic in digital marketing right now
Including its previously released Intelligent Events, this is the second segmentation tool the company has added this year. Barry Levine on April 6, 2016 at 12:36 pm From Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City, California-based company announced today the launch of Locales, which … Continue reading Mobile marketer Kahuna adds Locales tool for language and location targeting
by Dalton Grant March 15, 2016March 15, 2016 Last year, Google removed the option to set your search location. For a company who delivers SEO services to clients on the local and international level, like SEO Inc., this adds an extra level of difficulty to our job sometimes. Thankfully we have found a workaround. We … Continue reading How to Change Your Search Location in 11 Steps
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to. Adam Dorfman on January 8, 2016 How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile … Continue reading Six Trends Shaping Location Marketing In 2016
