August 22, 2025 5 hacks for helping working parents reduce the mental load BY Jessica Koosed Etting Work emails ping as they come in. A text reminder flashes: Empty bottles are needed for science class tomorrow. The dog’s out of food. A soccer tournament just got moved to next weekend. The babysitter needs to get booked … Continue reading 5 hacks for helping working parents reduce the mental load
AI-Infused Search Challenges Accuracy, Trust, Page Load Times by Laurie Sullivan , Staff Writer @lauriesullivan, June 25, 2024 Forty-eight percent of people who have used artificial intelligence (AI) in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday. Of … Continue reading AI-Infused Search Challenges Accuracy, Trust, Page Load Times
Tessa Flores December 16, 2020 Every webpage on the internet has a file size. This size is determined by several factors such as HTML, CSS, JavaScript, fonts, and assets like images and videos. If a webpage’s size is really large, it will take longer for it to load. A page’s load time is how long … Continue reading Quick Tips and Tricks to Reduce Page Size and Increase Load Speed
Jeremy Moser October 16, 2020 Most businesses claim that improving load times and site speed is about as pleasant an experience as having their teeth pulled. And, often, the process of improving a website’s load times feels as tedious and time-consuming as pulling teeth. If this sounds like your approach to site speed SEO, we’re … Continue reading Why Load Times are Critical for SEO (and What to Do)
Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others by Laurie Sullivan @lauriesullivan, April 8, 2020 Weighted images have always slowed web page-load times, but recent data points to issues for specific retailers including Amazon, Costco and The Home Depot. The weightier the image, the less mobile friendly. There are no surprises there, … Continue reading Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others
Advertisers say demand is leading to more ads to the Instagram News Feed — particularly for users who have a history of engaging with ads. Amy Gesenhues on July 26, 2019 Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick test via her … Continue reading Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads
Page Load Times, Technology Are Major Ranking Factors In Google Search Results by Laurie Sullivan @lauriesullivan, May 17, 2019 Research reveals that the faster a page can load in a mobile browser, the higher it tends to rank in search engine query results. Sites that appear on page one of Google display their primary content … Continue reading Page Load Times, Technology Are Major Ranking Factors In Google Search Results
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over. Len Shneyder on June 14, 2018 As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a … Continue reading Hey, email marketers — Take a load off and embrace automation
Tim Asimos — December 21, 2017 Follow @timasimos — December 21, 2017 iAmMrRob / Pixabay Having a rapidly loading website is an increasingly crucial factor of both user experience (UX) and search engine optimization (SEO). Today’s user expect a website to load quickly, and those that don’t will likely experience negative consequences as a result. … Continue reading 3 Simple Tips to Improve Your Website Page Load Speed
Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2017 Website load times increase. Conversion rates rise. Bounce rates decrease. Click-through rates jump from search to web pages. Companies have found that implementing Google Accelerated Mobile Pages (AMP) isn’t easy, but companies explain why it’s … Continue reading Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit
