Tag Archives: LiveStreaming

How Livestreaming Rescued a Popular Chinese Brick-and-Mortar Company From COVID Crises (And How You Can Do the Same)

Jennifer Warren July 29, 2021 Picture this: Socialite Kim Kardashian and her sister Khole displaying a few nice-fitting JCPenney jeans on Facebook Live. Bet the jeans would have sold like hotcakes! In short, influencers hawking wares through live videos invariably invite more viewership, more engagement, more entertainment, and more SALES. Sigh! The fact: JCPenney, the … Continue reading How Livestreaming Rescued a Popular Chinese Brick-and-Mortar Company From COVID Crises (And How You Can Do the Same)

Trump Joins Twitch Live-Streaming Platform

Trump Joins Twitch Live-Streaming Platform by Laurie Sullivan  @lauriesullivan, October 11, 2019 Several weeks after Amazon Twitch launched a campaign that tells the world the platform was designed for live-streaming anything, not just gaming, President Donald Trump launched a channel on the platform. The president used the platform and public channel for the first time during … Continue reading Trump Joins Twitch Live-Streaming Platform

5 Best Practices to Consider Before You Use Livestreaming Video

by Azure Collier May 17, 2016 Follow @azurecollierMay 17, 2016 Live video is the most talked-about tool among social media marketers right now. Marketers from small businesses to large corporations are jumping on the live video trend, and it’s working. People spend 3 times longer watching live video on Facebook compared to non-livestreamed video content. … Continue reading 5 Best Practices to Consider Before You Use Livestreaming Video

Livestreaming 101: The Starter’s Guide To Livestreaming For Brands

by Jake Camacho February 4, 2016February 4, 2016 There’s nothing like watching an event in person but, for many modern consumers, livestreaming is the next best thing. And for marketers, it may just be the next big thing. Since their release in early 2015, apps like Periscope and Meerkat have already generated a ton of … Continue reading Livestreaming 101: The Starter’s Guide To Livestreaming For Brands

How to Get Started with Collaborative and Livestreaming Video

Shawn KempJuly 7, 2015 The popularity of video online is soaring with companies like Facebook reporting they serve up more than 3 billion video views every day. Marketers looking to ride this tide should explore two emerging video types: livestreaming and collaborative video. Apps like Meerkat and Periscope are beginning to make it much easier to … Continue reading How to Get Started with Collaborative and Livestreaming Video