by Patrick Hayden, Op-Ed Contributor, November 9, 2016 For obvious reasons, Google is the first name in search. It has the largest audience, the widest portfolio of ad formats and tools, and a name synonymous with searching (“Google it”). Increasingly, however, it’s not the only game in town. Advertisers with big goals and small budgets, in … Continue reading Put A Little Bing In Your Buy
Tag Archives: little
Need More Links and Shares? Stir Up a Little Controversy (A List of Do’s and Dont’s)
By Andrea Lehr October 11th, 2016 If you’ve been in the content marketing game for a while, you know an unfortunate reality: Not every campaign will be a viral hit. For every “Most Interesting Man in the World,” there is another idea out there that will likely dwindle into obscurity. However, every flop brings you that … Continue reading Need More Links and Shares? Stir Up a Little Controversy (A List of Do’s and Dont’s)
10 Little Known SEO Hacks You Need to Try
by Sean SiSeptember 30, 2016 Back in the day, aspiring digital marketers in the SEO game could get away with formulaic set moves that would all but guarantee a top spot. Nowadays it’s different – search engine optimization has evolved to such a degree that it very nearly emulates real world marketing; that is, marketing … Continue reading 10 Little Known SEO Hacks You Need to Try
Making Your Ad Spend Count: How A Little Known Google Analytics Feature Saved $50,000
by Amanda OliverSeptember 2, 2016 We’re not always the kinds of folks that write blog posts tooting our own horn (case studies, on the other hand . . .) And honestly, who would want to read what we have to say if all we ever did was talk about how fantastic we are? But this … Continue reading Making Your Ad Spend Count: How A Little Known Google Analytics Feature Saved $50,000
Big Ask, Little Ask
by Matthew MacQuarrie Follow @MattMacQuarrieAugust 13, 2016 Here’s a simple, foundational principle of business that every entrepreneur should know: When you approach a potential customer, you should always have a Plan A and a Plan B in mind; a big ask and then a little ask. If you ask the customer for something big, and … Continue reading Big Ask, Little Ask
Effectual Reasoning: The Little Known Method Entrepreneurs Use to Figure Out What They Want
by Taylor Pearson July 31, 2016 Follow @TaylorPearsonMeJuly 31, 2016 Man has suffered another loss in his more recent development inasmuch as the traditions which buttressed his behavior are now rapidly diminishing. No instinct tells him what he has to do, and no tradition what he ought to do; sometimes he does not even know … Continue reading Effectual Reasoning: The Little Known Method Entrepreneurs Use to Figure Out What They Want
5 Little Changes that Make a Big Difference in Customer Success
by Paul Chilensky July 30, 2016July 30, 2016 You’ve succeeded at putting a Customer Success team in place. They are showing results to your bottom line, adoption is growing and trials are converting. It’s a well-oiled machine – but is it perfect? It’s probably pretty close. But like all departments within any organization, there is … Continue reading 5 Little Changes that Make a Big Difference in Customer Success
Facebook’s News Feed – Why Your Posts Aren’t Being Seen
by Scott Barnett July 12, 2016 One of the more heavily discussed items at Facebook’s recent F8 conference was Facebook’s news feed. It appears that more publishers are taking to Facebook to share their stories and get more eyeballs. Of course, this provides both benefits as well as drawbacks to the local publisher. A very good … Continue reading Facebook’s News Feed – Why Your Posts Aren’t Being Seen
Why big brands sponsor Little League (and why you might want to, too)
In this first post in a series on community marketing, columnist Megan Hannay dives into the benefits and corporate motivations for local sponsorships and offers some ROI measurements sponsors may be missing. Megan Hannay on June 15, 2016 Whether you’re a local business looking for more walk-ins or a startup launching in select regions … Continue reading Why big brands sponsor Little League (and why you might want to, too)
The Little Black Book of Intuitive Web Application Design
by Elena Prokopets April 3, 2016 Follow @elenatravelgramApril 3, 2016 A web app that isn’t easy to use will not win many hearts. But designing a user-friendly interface is no joke either. What do my users want? How will they discover all the awesome features I have? How can I manage to convert them from … Continue reading The Little Black Book of Intuitive Web Application Design
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