VerticalResponse — March 17, 2017 Follow @VR4SmallBiz— March 17, 2017 One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first. … Continue reading 105 Ways to Build Your Email List: Tips, Tactics, and Best Practices
Tag Archives: List
10 Proven Ways to Segment Your Email List
Dave Sutton — March 8, 2017 — March 8, 2017 Would you like to see higher returns and more engagement from email marketing? Email is a powerful marketing channel. Sixty-three percent of marketers cited email as the channel that offers the best ROI and it’s considered the most trusted form of online communication with 77 … Continue reading 10 Proven Ways to Segment Your Email List
Better Built Than Bought – How to Build Your Email Marketing List
Andrew Schulkind — February 16, 2017 — February 16, 2017 Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now? … Continue reading Better Built Than Bought – How to Build Your Email Marketing List
Marketers, think outside the list
Columnist Jose Cebrian believes it’s time to think of customer data as an “audience” instead of a “list,” but it will require meaningful measurement of that data and navigation of a multitude of tools. Jose Cebrian on February 15, 2017 As marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches … Continue reading Marketers, think outside the list
How to Increase Traffic Conversion with Email Capture (Plus 5 Hidden Benefits of Building your Email List)
Grant Thomas — February 10, 2017 Follow @gsthomas22— February 10, 2017 Driving traffic to your website is a key part of growing your business. You must get people to your site to see what products or services you offer in order to have the opportunity of a sale. However, this is just one piece of … Continue reading How to Increase Traffic Conversion with Email Capture (Plus 5 Hidden Benefits of Building your Email List)
7 easy wins to add to your email marketing to-do list
Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares 7 ways to give your email marketing a boost. Chad White on January 24, 2017 Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that … Continue reading 7 easy wins to add to your email marketing to-do list
Spamtrap 101 – How Spamtraps Get On Your List (and How to Protect Yourself)
Austin Bliss — January 9, 2017 — January 9, 2017 Are You Hitting Spamtraps? Usually your ESP will let you know if you message a spamtrap. Alternatively, you can utilize a service that monitors blacklists or you can simply watch your marketing outcomes – if you are seeing a decrease in your key performance metrics … Continue reading Spamtrap 101 – How Spamtraps Get On Your List (and How to Protect Yourself)
3 Tools That Will Help You Manage Your Email List
Renee Groskreutz — January 6, 2017 — January 6, 2017 So you want to grow your email list. Me too! Lately, people have been reaching out and asking me about tools to grow their list or start a list. There are many ways to handle email list building. It can be as simple as signing … Continue reading 3 Tools That Will Help You Manage Your Email List
Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list
Here are our choices for those in marketing, ads and search who deserve a candy cane — or a lump of coal. Barry Levine on December 23, 2016 Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of … Continue reading Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list
Powerful Ways to Grow Your Email List
Ashley Clark — December 19, 2016 — December 19, 2016 According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or have placed your emails in the “Junk” folder. To deal with this loss of email … Continue reading Powerful Ways to Grow Your Email List