Andrew Schulkind — February 16, 2017 — February 16, 2017 Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now? … Continue reading Better Built Than Bought – How to Build Your Email Marketing List
Columnist Jose Cebrian believes it’s time to think of customer data as an “audience” instead of a “list,” but it will require meaningful measurement of that data and navigation of a multitude of tools. Jose Cebrian on February 15, 2017 As marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches … Continue reading Marketers, think outside the list
Grant Thomas — February 10, 2017 Follow @gsthomas22— February 10, 2017 Driving traffic to your website is a key part of growing your business. You must get people to your site to see what products or services you offer in order to have the opportunity of a sale. However, this is just one piece of … Continue reading How to Increase Traffic Conversion with Email Capture (Plus 5 Hidden Benefits of Building your Email List)
Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares 7 ways to give your email marketing a boost. Chad White on January 24, 2017 Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that … Continue reading 7 easy wins to add to your email marketing to-do list
Austin Bliss — January 9, 2017 — January 9, 2017 Are You Hitting Spamtraps? Usually your ESP will let you know if you message a spamtrap. Alternatively, you can utilize a service that monitors blacklists or you can simply watch your marketing outcomes – if you are seeing a decrease in your key performance metrics … Continue reading Spamtrap 101 – How Spamtraps Get On Your List (and How to Protect Yourself)
Renee Groskreutz — January 6, 2017 — January 6, 2017 So you want to grow your email list. Me too! Lately, people have been reaching out and asking me about tools to grow their list or start a list. There are many ways to handle email list building. It can be as simple as signing … Continue reading 3 Tools That Will Help You Manage Your Email List
Here are our choices for those in marketing, ads and search who deserve a candy cane — or a lump of coal. Barry Levine on December 23, 2016 Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of … Continue reading Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list
Ashley Clark — December 19, 2016 — December 19, 2016 According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or have placed your emails in the “Junk” folder. To deal with this loss of email … Continue reading Powerful Ways to Grow Your Email List
Sheeva Hoskins — November 18, 2016 — November 18, 2016 At Extole, we talk to a lot of companies who want to set up a referral program, but don’t know where to start. Getting your referral program up and running isn’t hard—all you need is some inspiration and a little guidance to get started. That’s … Continue reading An Epic List of 50 Referral Program Examples
Theodore Nwangene — November 10, 2016 — November 10, 2016 Does it ever feel like you’ve been blogging for years but don’t have anything to show for it? Time and time again you sit and watch as other bloggers burst onto the scene, and in what seems like a heartbeat, start making lots of money. … Continue reading Top 7 WordPress Plugins That Will Turn Your Blog Into A List Building Wizard
