by Jordan Con June 29, 2016 Follow @jordanmconJune 29, 2016 LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook … Continue reading Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
by Stephen Claridge June 24, 2016June 24, 2016 LinkedIn advertising can expand the reach of a business-to-business company’s PPC while maintaining, or even increasing ROI. LinkedIn is the network of choice for business-minded individuals. Striking a far more professional chord than its larger, but less classy cousins, Twitter and Facebook, LinkedIn has become the online … Continue reading Expand B2B PPC Advertising With LinkedIn
By Sharon Hurley Hall|2016-06-28T14:43:28+00:00June 27th, 2016|Social Media Marketing|2 Comments LinkedIn has changed a lot from being the niche business networking site that it was. While that’s still its purpose, the site is now a lot more social, including features that will help you not just have a professional presence, but actively market your business. Why … Continue reading How To Use LinkedIn For Marketing
by Cloris Kylie June 24, 2016June 24, 2016 LinkedIn Publisher (LinkedIn Pulse) can be a powerful vehicle to share your message and position you as an expert in your field, but only if you use it the right way. When misused, LinkedIn Publisher can damage the perception that current and potential business connections have of … Continue reading 7 Costly LinkedIn Publisher Mistakes You Should Never Make
by Colleen McKenna June 22, 2016 Follow @Colleen_InteroJune 22, 2016 Already, just days after the announcement of Microsoft buying LinkedIn, much has been written about this acquisition. Analysts, social media bloggers, LinkedIn enthusiasts and social selling experts have shared their varied opinions and hopeful enthusiasm. In short, the more I think about it and understand … Continue reading 15 Ways to Prepare for the Microsoft LinkedIn Acquisition
by Personal Branding Blog June 22, 2016June 22, 2016 When you’re on the job market, you can call on your LinkedIn connections — school affiliations, friends, friends of friends, former employers or coworkers — for assistance. Useful information is at your fingertips. Pity the poor job seekers of yesteryear who had to spend far more … Continue reading 8 LinkedIn Updates to Make Yourself More Hirable
by John Nemo June 20, 2016 Follow @JohnNemoPRJune 20, 2016 Here are some great shortcuts that will help you attract more clients and generate more business for yourself on LinkedIn! Having spent 48 straight months discovering the best ways to sell products and services using LinkedIn, it’s been incredible to watch the platform evolve into … Continue reading 3 Must-Have Tools to Attract More Clients on LinkedIn
by Warren Knight June 19, 2016 Follow @warrenknightJune 19, 2016 DID YOU KNOW: 80% OF B2B SOCIAL MEDIA LEADS COME FROM LINKEDIN? Having a LinkedIn profile doesn’t mean you are just representing yourself; you are also representing your business. Creating LinkedIn relationships and building long term clients can only be done if you are being … Continue reading LinkedIn Relationships: Creating And Building Long Term Clients
by Warren Knight June 16, 2016 Follow @warrenknightJune 16, 2016 DID YOU KNOW THAT LINKEDIN IS ABOUT TO BE ACQUIRED BY MICROSOFT FOR A RECORD $ 23 BILLION?! Your B2B LinkedIn tone of voice is extremely important, and when done right, it gives your audience and business connections a clear understanding about who you are, … Continue reading LinkedIn Marketing: Your B2B Tone Of Voice
by Andrew C. Belton June 12, 2016 Follow @abcpanotaryJune 12, 2016 LinkedIn is the world’s largest professional network with over 400 million members in over 200 countries and territories across the globe. It was created to connect the world’s professionals by providing them with the opportunity to make meaningful connections and find career opportunities. LinkedIn … Continue reading 18 Tips for Creating a Well-Optimized LinkedIn Account
