Tag Archives: lines

5 ways to write better email subject lines this holiday season

During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself. Kyle Henderick on September 22, 2017   With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack … Continue reading 5 ways to write better email subject lines this holiday season

Think Twice Before Adding Merge Tags to Fundraising Email Subject Lines

Steven Shattuck — September 1, 2017 Follow @stevenshattuck — September 1, 2017 If you’re like anyone with an office job, you’re probably going to write dozens of emails today to an individual recipient. Mix in a few personal emails, and you’ll quickly find that a large chunk of your day is spent crafting the subject … Continue reading Think Twice Before Adding Merge Tags to Fundraising Email Subject Lines

Make It a Double! With Two Lines of AdWords Structured Snippets

Pauline Jakober — August 25, 2017 Follow @GrpTwentySeven — August 25, 2017 When you’re knee deep in paid search advertising, you get pretty familiar with the many different ad types and variations out there. But occasionally, something will pop up that surprises me or (more often) reminds me of a particular ad “flavor” that I … Continue reading Make It a Double! With Two Lines of AdWords Structured Snippets

Are Your Cold Emails Going Unread? Your Subject Lines Are Probably to Blame

Heather R. Morgan — July 28, 2017 Follow @HeatherReyhan — July 28, 2017 punttim / Pixabay It’s a common scenario: you spend a couple hours constructing a cold email, making sure to include some persuasive details and a call to action that’s practically irresistible. But days go by and you’re finally forced to conclude that … Continue reading Are Your Cold Emails Going Unread? Your Subject Lines Are Probably to Blame

The ABCs of A/B Testing: How to Base Your Subject Lines on Science

VerticalResponse — March 30, 2017 Follow @VR4SmallBiz— March 30, 2017 When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the … Continue reading The ABCs of A/B Testing: How to Base Your Subject Lines on Science