Tag Archives: Limited

Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage

HubSpot reported a relatively minor breach as U.S. customers were checking out for the holiday. Mike Pastore on July 8, 2024   HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, … Continue reading Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage

Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance

Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance by Laurie Sullivan  @lauriesullivan, June 6, 2023 Instacart has launched a giveaway campaign for a fragrance to draw attention to the company’s credit card, which gives customers 5% back on all of their purchases on Instacart’s online grocery service. The scent, Cashé, The Smell … Continue reading Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance

Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options

Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2023 Some 60% of participants to a recent survey agreed that user tracking will soon become obsolete, but more than 40% are not familiar with targeting technologies other than advertising identifiers. Ogury, a company focused on personified … Continue reading Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options

Time vs Money – Both Are Limited Resources But What Do You Value More?

Brian Basilico January 8, 2021 Welcome back to the New Reality of work-life in 2021. When I look back, even though it was a very rough year for many, I find myself thinking, “Where did 2020 go?” Actually, I’m kind of glad it went away. I’m sure you are too, but time flies. It’s amazing … Continue reading Time vs Money – Both Are Limited Resources But What Do You Value More?

Getting the most out of limited YouTube creative during the holiday season

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019  Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season

10 List Building Techniques for Businesses with Limited Email Marketing Budget

by Tahir Akbar March 7, 2016 Follow @tahirakbrMarch 7, 2016 Email is a very powerful and affordable lead generation tool that businesses can employ. Given the innovative products and solutions offered by marketing automation companies, email’s ability to deliver famous 44% return on the investment has enhanced further. However, the success of email campaigns depends … Continue reading 10 List Building Techniques for Businesses with Limited Email Marketing Budget

Tough Choices for Your Next Web Project: DIY Research vs. Limited Options

Debi LewisOctober 2, 2015 We have all become masters of online research in recent years, and perhaps none are so masterful as business owners. Need to find the best quality (but affordable) business cards? Google it. Need to learn how to use your new Square credit card reader? Surely there’s a YouTube video. Where is … Continue reading Tough Choices for Your Next Web Project: DIY Research vs. Limited Options

Brands With Limited Data View Fail At Data-Driven Marketing

Laurie Sullivan @lauriesullivan, (April 01, 2015) Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in data-driven marketing, with just 6% admitting they have access to one view of customer data across their enterprise. The remainder of the 171 brand marketers … Continue reading Brands With Limited Data View Fail At Data-Driven Marketing