Ana Gotter — July 25, 2019 Follow @ana_gotter — July 25, 2019 mohamed_hassan / Pixabay We all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple stages of the sales funnel. Many of us, however, struggle to implement … Continue reading What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts
Victoria Taylor — July 21, 2019 — July 21, 2019 Instagram has proven itself as a business platform that brings results. It’s no longer about candid pictures or random selfies. Instead, it’s become a space for up and coming brands to make a name for themselves alongside corporate giants. Gathre, a brand created by two … Continue reading How to Use Instagram to Drive Sales Like a Marketer
Irina Weber — June 28, 2019 Follow @irinaweber048 — June 28, 2019 XML sitemaps are a good way to communicate directly with search engines, notifying them of new or updated content very quickly and allowing to speed up the process of indexing pages. Typically, Google likes to speak to website owners in riddles. Creating a … Continue reading 8 Essential Tools to Create an XML Sitemap like a Pro
Michael Goldsby — June 21, 2019 Follow @Mind2Momentum — June 21, 2019 Ron Miller recently passed away. The president and then CEO of the Walt Disney Company (1978-1984), as well as Walt Disney’s son-in-law, he is often overlooked in studies of the company. But Miller and the other executives who led between Walt Disney and … Continue reading 5 Lessons for Following a Legendary Leader like Walt Disney
Joe Glover — June 19, 2019 — June 19, 2019 Social media is capable of doing some really powerful things. It can help friends and family keep in contact, you can use groups to meet people who share your interests, communities can organise events, and anyone can share their creativity. The positives of social media … Continue reading Could Social Media Be Detoxified By Removing the Like Button?
Liz Kislik — May 23, 2019 Follow @lizkislik — May 23, 2019 Why is it that leaders often believe they’ve given clear direction, while the rank-and-file remains practically unaware that there’s been any communication at all? I just got an email from a mid-level manager who’s in the midst of a change initiative. He noted … Continue reading Here Are the Reasons Leaders Feel Like No One Listens
Danielle Read — May 13, 2019 — May 13, 2019 What’s the metric you look for first when checking back in on an Instagram post? We hate to say it. But we all do it. It’s ‘Likes’, right? How many Likes did your competitor get? How quickly? How many more (or less) Likes are being … Continue reading Instagram Hiding Like Counts and What it Means for Brands
Steve DiGioia — May 8, 2019 Follow @stevedigioia — May 8, 2019 …Clint Eastwood’s quote is appropriate for many of today’s challenges. Have you ever wondered why the “old guy” down the block always seems to be so cranky? It’s because he’s tired of dealing with the day-to-day nonsense of lazy people, rude customers, ineptitude, … Continue reading I Tried Being Reasonable But I Didn’t Like It
Matt Pierce — April 22, 2019 Follow @piercemr — April 22, 2019 When it comes to creating video content viewers want to engage with, marketers have always been a cut above the rest when it comes to capturing their audience’s attention. Let’s face it, a lot of training and instructional videos are not as effective … Continue reading Want Better Training Videos? Try Thinking Like a Marketer
Daniel Codella — April 18, 2019 Follow @mrcodella — April 18, 2019 During World War II, the South Pacific was a critical theater for battle. Several countries set up bases, airfields, and docks on dozens of remote islands. It was the first time many of the region’s indigenous peoples had ever seen outsiders, let alone … Continue reading Why Your Company Doesn’t Have to Be Like Apple, Google, or Facebook
