Arik Hanson — January 29, 2020 I spent a lot of time on LinkedIn these days. It is, without a doubt, the most valuable social network to me now (in a professional sense). So, I see a lot of “interesting” behavior–especially among people who are often looking for a job! Now, I don’t claim to … Continue reading 6 Pro Tips for Using LinkedIn That Won’t Make You Look Like an Amateur
Esther Cohen — December 4, 2019 How will marketing change in the coming decade? What will the agency of the future look like in 2030? Find some answers in this thought piece. 2020. It just rolls off the tongue. Two decades into the new millennia. Three decades into the digital revolution. So much has changed … Continue reading Vision 2030: What Will the Agency of the Future Look Like?
Stefan Palios — November 18, 2019 Process at work was the innovation of the 19th and early 20th century. During the Industrial Revolution, the biggest compliment you could pay an entrepreneur was to say their business ran like a well-oiled machine. Each part did one specific thing over and over again. The same went for … Continue reading By the Tech: The Future of Work is Starting to Look a Lot Like the Past
Advertising (Like Journalism) Isn’t Perfect by George Simpson , Featured Contributor, October 31, 2019 Clickbait used to be the hallmark of sites like BuzzFeed and The Daily Mail, but apparently The New York Times is not above it, with a headline the other day that read “The Advertising Industry Has a Problem: People Hate Ads.” … Continue reading Advertising (Like Journalism) Isn’t Perfect
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Daniel Gilbert on October 11, 2019 Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always … Continue reading Are small errors like worldwide targeting draining your budget? This Google Ads script can help
John Parker Stewart — October 7, 2019 What happens when fear permeates an organization? Consider a turtle scrunched safely inside its shell. When it is hungry or thirsty, it must move. This requires that part of its body must exit its safe home. First it pokes its nose—just barely—outside the shell and looks around. As … Continue reading Leadership Lesson: Employees Are Like Turtles
Moss Clement — September 26, 2019 Follow @mossclementk What lead magnet ideas are you using to convert website visitors and users to leads? Frankly, it is not easy to craft a compelling lead magnet that works incredibly well. Your attraction must be so irresistible that it would lure users to your landing page with the … Continue reading 6 Lead Magnet Ideas That Are Proven to Convert Like Crazy
Bill Price — September 17, 2019 — September 17, 2019 According to a ton of data produced by Pew Research over the past five years or so, millennials are on the cusp of becoming the largest population segment in the US, and possibly the largest the country has ever seen. The group’s traits and characteristics … Continue reading 5 Things Millennials Need from You, Like, Yesterday
The experiment follows Instagram’s recent test to remove “Likes” on its platform. Amy Gesenhues on September 3, 2019 Facebook is following its efforts on Instagram and experimenting with removing “Like” counts from posts. The test was first spotted by app researcher Jane Manchun Wong. “Currently, with this unreleased feature, the like/reaction count is hidden from … Continue reading Facebook confirms it is considering removing “Like” counts
Akvile DeFazio — September 3, 2019 — September 3, 2019 Everyone talks about video content for advertising, but they don’t always do it. Why is that? Could it be the misconceived notion that it’s always expensive because you need to purchase high-end equipment, hire videographers, or rent a studio? I think so. Not necessary with … Continue reading How to Sell Like Crazy with Facebook Slideshow Ads
