Shane Barker September 15, 2020 Do you leverage content marketing to build your brand? Yes? Good thinking. Content marketing can help you cut through the noise and be heard by relevant audiences. But are you satisfied with your content marketing results? Can you call your content marketing “successful”? Barely one-third of marketers can. If you … Continue reading How to Do Content Marketing like a Pro
Debbie Laskey July 8, 2020 In today’s challenging COVID-19 era, too many people have either been furloughed or have lost their jobs. Therefore, many people have become job seekers out of necessity. But do you know what is missing in most job ads? Most job descriptions include the standard items. These include a brief overview … Continue reading What Does Success Look Like?
Barry Roos July 8, 2020 I recently had a friend connect with me on LinkedIn. I hadn’t talked to this person in quite a few years and naturally (as I tend to do) took a peek at his companies’ website. I won’t say what his organization does, as that will give it away and I … Continue reading When Your Website Looks Like 1995 in 2020
Services Like Instacart Created As A Result Of Pandemic Are Here To Stay by Laurie Sullivan , Staff Writer @lauriesullivan, June 18, 2020 If you haven’t tried curbside pickup for groceries through Instacart, I highly recommend it. Once someone told me I could ask the shopper at the grocer to ensure the meat had an expiration … Continue reading Services Like Instacart Created As A Result Of Pandemic Are Here To Stay
Courtney Fischbach — April 22, 2020 For many of you, you’ve recently been thrown into the deep end of a remote-working environment. No gradual transition, no training, no choice. For some professional Americans, time management has been optimized by evading a long commute, comfortable work from home setups, or flexible hours. For others, it’s simply … Continue reading What Will Your Next Workspace Look Like?
Ashley Hill — March 20, 2020 The world is a crazy place these days, from school closures to restaurants and bars here in Massachusetts moving to take-out only. Everyone should be practicing social distancing which is why I’m continuing to avoid people like I always do and am staying at home. This is the time … Continue reading Humanize Your Business During a Crisis like COVID-19
Frederik Bussler — March 18, 2020 It’s been said that content marketing is the only form of marketing left, as it creates trust, builds relationships with your target audience, and is a high-conversion strategy. Trust is especially important in finance, as prospects are risking their financial security by doing business with you. On the flip … Continue reading What Financial Marketing Looks Like in 2020
Syed Balkhi — March 11, 2020 Smart marketers know that email list segmenting is essential to managing their lists. Why? Because it saves them from marketing to uninterested people, increases their open rates, boosts their click rates, and, most importantly, decreases their unsubscribe rates. Segmenting an email list drastically improves the effectiveness of their email … Continue reading 5 Opt-In Forms to Segment Your List Like a Pro
Jeff Furst — February 18, 2020 Recently I spoke at a British Columbia Contact Centre Association Learning Event. During the discussion, one of the attendees asked “how do you hire a candidate that will behave like other top performers in the contact center.” In this person’s organization, the selection process relies only on interviews. To … Continue reading How Do I Hire Job Candidates Who Will Behave Like My Top Performers?
Kevin Payne — February 7, 2020 Freelancing is rapidly gaining more traction – in fact, by 2027, over 50% of the entire US workforce is projected to engage in freelancing, whether part-time or full-time. And if you’re reading this now, you might either be a freelancer yourself or are trying to break into the gig … Continue reading 7 Ways to Market Yourself as a Freelancer Like a Pro
