Tag Archives: Leverage

ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data

ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data by Laurie Sullivan  @lauriesullivan, April 19, 2022 The creation of partnerships to leverage second-party data has received more attention of late. On Tuesday, enterprise customer data platform (CDP) ActionIQ and collaboration and data cleanroom platform InfoSum announced a partnership to support second-party data. The agreement combines the … Continue reading ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data

AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy

AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy by Laurie Sullivan  @lauriesullivan, March 10, 2022 AARP Media Solutions, which connects marketers to AARP The Magazine, AARP Bulletin and AARP.org, in the past two years has seen a dramatic change in their readers’ adoption of technology since the beginning of the pandemic — so … Continue reading AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy

How Small Businesses Can Leverage the Power of Social Media Marketing

Debra Murphy October 17, 2021 One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Let’s find out! 1. Budget-Friendly Marketing The beauty of social media … Continue reading How Small Businesses Can Leverage the Power of Social Media Marketing

How New eCommerce Stores Can Leverage Social Proof

Thomas Griffin September 25, 2021 Creating sales for any eCommerce business isn’t easy. But it’s especially hard for small businesses and new ones. Such businesses have a smaller budget and every action that’s taken, counts. So, if you’re starting a new business, you need to create the setup from the very beginning to make sure … Continue reading How New eCommerce Stores Can Leverage Social Proof

How to Leverage Talent Intelligence to Improve Workforce Planning

Lovepreet Dhaliwal August 18, 2021 Since the pandemic altered our lives, the workforce has been going through various changes, causing subtle and more intense disruptions. The most profound alterations are working from home, virtual hiring, and global unemployment. A 2020 Gartner survey found that 48 percent of employees will work remotely even in the post-pandemic … Continue reading How to Leverage Talent Intelligence to Improve Workforce Planning