Why should consumer brands have all the virtual fun? Chris Wood on June 8, 2022 While many big brands test virtual storefronts, NFT drops and other metaverse activations, what does this mean for B2B marketers? The B2B playbook will evolve to include some version of the same strategies. After all, B2B marketers have been adapting … Continue reading How B2B marketers can leverage the metaverse
Tag Archives: Leverage
ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data by Laurie Sullivan @lauriesullivan, April 19, 2022 The creation of partnerships to leverage second-party data has received more attention of late. On Tuesday, enterprise customer data platform (CDP) ActionIQ and collaboration and data cleanroom platform InfoSum announced a partnership to support second-party data. The agreement combines the … Continue reading ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy
AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy by Laurie Sullivan @lauriesullivan, March 10, 2022 AARP Media Solutions, which connects marketers to AARP The Magazine, AARP Bulletin and AARP.org, in the past two years has seen a dramatic change in their readers’ adoption of technology since the beginning of the pandemic — so … Continue reading AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy
How to use QR codes to leverage CTV and cross-channel campaigns
Marketers are using QR codes to make CTV campaigns actionable and to engage consumers on all devices. Chris Wood on February 17, 2022 The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. QR codes have been around for … Continue reading How to use QR codes to leverage CTV and cross-channel campaigns
Top Email Validation Tools and How to Leverage Them
Amber Wilcox November 12, 2021 Email marketing is at the heart of any good inbound marketing campaign. Email helps provide communication about your brand, spread the word about promotions, and get the attention of potential customers. Whether or not we want to believe it, email is by no means dead. Think about any of your … Continue reading Top Email Validation Tools and How to Leverage Them
How Small Businesses Can Leverage the Power of Social Media Marketing
Debra Murphy October 17, 2021 One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Let’s find out! 1. Budget-Friendly Marketing The beauty of social media … Continue reading How Small Businesses Can Leverage the Power of Social Media Marketing
How to Leverage Your LinkedIn for Thought Leadership
Megan Breakenridge October 3, 2021 Today’s competitive climate in the age of social media has made one thing clear: Marketing a business as an entity is only part of the equation. When presented with endless options, consumers are increasingly choosing to work with companies that show a face behind the brand. More than just the … Continue reading How to Leverage Your LinkedIn for Thought Leadership
How New eCommerce Stores Can Leverage Social Proof
Thomas Griffin September 25, 2021 Creating sales for any eCommerce business isn’t easy. But it’s especially hard for small businesses and new ones. Such businesses have a smaller budget and every action that’s taken, counts. So, if you’re starting a new business, you need to create the setup from the very beginning to make sure … Continue reading How New eCommerce Stores Can Leverage Social Proof
5 Top Ways to Leverage Technology for Business Success
Chanakya Kyatham September 13, 2021 Amid a rapid digital transformation, you cannot risk being left behind at any time. Now more than ever, companies are taking advantage of modern tech to remain competitive and drive growth. Skimp on this, and it will only be a matter of time before your business falls down the pecking … Continue reading 5 Top Ways to Leverage Technology for Business Success
How to Leverage Talent Intelligence to Improve Workforce Planning
Lovepreet Dhaliwal August 18, 2021 Since the pandemic altered our lives, the workforce has been going through various changes, causing subtle and more intense disruptions. The most profound alterations are working from home, virtual hiring, and global unemployment. A 2020 Gartner survey found that 48 percent of employees will work remotely even in the post-pandemic … Continue reading How to Leverage Talent Intelligence to Improve Workforce Planning
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