Juan Ortiz October 2, 2020 Holiday lovers can rejoice! This year, some of the biggest US retailers – like Walmart, Target, and Best Buy – have announced their intentions to start running their holiday promotional campaigns as early as October, injecting that much-needed Holiday spirit into everyone’s lives. As always, the Holiday shopping season will … Continue reading Spreading Cheers to Leverage the Pandemic Holiday Season
Liz Papagni September 30, 2020 How to Leverage Digital Marketing for B2B: Part 1 How to Leverage Digital Marketing for B2B: Part 2 By now, it’s clear that B2B companies should invest in digital marketing strategies in order to continue growing in 2020 and beyond. But digital marketing is so much more than a website … Continue reading How to Leverage Digital Marketing for B2B: Part 3
Liz Papagni September 16, 2020 Part 1 When considering the use of social media marketing for their B2B brand, many either dismiss the idea entirely or plan a limited posting schedule simply for exposure. After all, the rest of the world is using social media—and by “rest of the world” we mean 3.96 billion people, … Continue reading How to Leverage Digital Marketing for B2B: Part 2
Liz Papagni August 28, 2020 Many B2B companies tend to believe that most of the digital marketing techniques that are popular right now tend to work only for B2C brands. It’s true that Instagram is pretty powerful for sharing new products with potential buyers, and influencers seem more effective when they have physical … Continue reading How to Leverage Digital Marketing for B2B: Part One
Lilach Bullock September 12, 2020 While running a business, every activity you perform online contributes toward a particular goal. Whether you’re trying to build brand awareness, generate leads, or acquire customers, you need to track your performance. Fortunately, acquiring data about different marketing campaigns provides these valuable insights. To acquire these pieces of data though, … Continue reading 5 Analytics Tools You Need to Leverage for Your Business
Steven Imke September 7, 2020 In a previous post, we described a system to promote a consulting business. However, most consulting businesses are not inherently scalable since there is a limit to the number of hours that consultants can bill. Moreover, marketing takes time, and devoting many hours per week to marketing and promotion efforts … Continue reading How Consultants Can Leverage and Scale a Business
Dhiraj Sharma September 4, 2020 Even in the best of times, employees aren’t satisfied with getting the bulk of their information from co-workers or the office rumor mill. But when there’s a global pandemic raging on, company higher-ups have a tremendous opportunity and responsibility to be visible to the people they hire. What’s more, employees … Continue reading 3 Strategies to Leverage Your Intranet and Boost Leader-Employee Engagement
Kara Jensen August 21, 2020 Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important sales asset (next to your people, of course). If you’ve neglected your B2B website or need a quick website makeover in response to COVID-19, I’ve got 5 must-haves to help … Continue reading 5 Tips to Leverage Your Website During COVID
How Brands Can Leverage ‘Dark Social’ by Josh Druding , August 7, 2020 The following was previously published in an earlier edition of Marketing Insider. Amid efforts to practice social distancing, people are finding more ways than ever to stay connected digitally. Not only has the use of traditional social networking been on the … Continue reading How Brands Can Leverage ‘Dark Social’
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel. Steve Petersen on July 6, 2020 Managing marketing technology doesn’t happen in a vacuum. As a hybrid specialty spanning both technical and business realms, practitioners interact with multiple departments other than marketing and IT during their … Continue reading Martech practitioners must leverage interdepartmental interactions
