Tag Archives: Leverage

How to Leverage Facebook and Instagram to Scale a 7-Figure Business

Nicole Blanckenberg — June 1, 2018 Follow @https://twitter.com/NicoleBlancken — June 1, 2018 Combining Facebook and Instagram can be a powerful business scaling tool. Not only does it allow you to identify and target your ideal customers and leverage your content engagement to boost sales, but by combining these platforms into your marketing strategy you can … Continue reading How to Leverage Facebook and Instagram to Scale a 7-Figure Business

6 Obscure Summer Holidays You Can Leverage in Your Email Marketing

Kristen Dunleavy — May 19, 2018 Follow @KristenWritesIt — May 19, 2018 Pexels A while ago, in the very early days of spring, we looked ahead not only at how email marketers can leverage Memorial Day for engagement, but also at the opportunities represented by a few lesser-known spring holidays – you know, gems like … Continue reading 6 Obscure Summer Holidays You Can Leverage in Your Email Marketing

5 Ridiculously Useful Ways to Leverage Your Assistant For Networking

Dusti Arab — March 5, 2018 — March 5, 2018 Meeting people, finding out what their needs are, and building relationships are at the heart of sales. That’s why networking effectively is so crucial. So many salespeople hate networking, and there’s a big reason why. They feel that it doesn’t add value, add to the … Continue reading 5 Ridiculously Useful Ways to Leverage Your Assistant For Networking

How to Leverage the 6 Principles of Persuasion in Your Email Marketing

Kristen Dunleavy — January 11, 2018 Follow @KristenWritesIt — January 11, 2018 Do you know how to persuade? It’s a critical skill for an email marketer. Perhaps the most critical. “You’ve created your campaign and attended to all the details of identifying your audience, created your offer, and toiled for hours and hours, honing copywriting … Continue reading How to Leverage the 6 Principles of Persuasion in Your Email Marketing

3 important search engines to leverage for content marketing

If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers. Rachel Lindteigen on December 12, 2017   When we talk about search engine optimization, most people think of Google. However, when we think of it from a content … Continue reading 3 important search engines to leverage for content marketing

The influence of affluence: How to leverage the ‘Affluencers’

Meet the ‘Affluencers.’ Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers. Peter Minnium on December 1, 2017    If you subscribe to even a handful of marketing and advertising publications and blogs, you’ve no doubt been seeing a lot … Continue reading The influence of affluence: How to leverage the ‘Affluencers’

How To Use Social Listening To Leverage Customer Conversations

Brooke B. Sellas — November 24, 2017 Follow @madSMscientist — November 24, 2017 Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening to uncover and decode your brand mentions (and join the conversation). Get … Continue reading How To Use Social Listening To Leverage Customer Conversations