Tag Archives: Leverage

Spreading Cheers to Leverage the Pandemic Holiday Season

Juan Ortiz October 2, 2020 Holiday lovers can rejoice! This year, some of the biggest US retailers – like Walmart, Target, and Best Buy – have announced their intentions to start running their holiday promotional campaigns as early as October, injecting that much-needed Holiday spirit into everyone’s lives. As always, the Holiday shopping season will … Continue reading Spreading Cheers to Leverage the Pandemic Holiday Season

5 Analytics Tools You Need to Leverage for Your Business

Lilach Bullock September 12, 2020 While running a business, every activity you perform online contributes toward a particular goal. Whether you’re trying to build brand awareness, generate leads, or acquire customers, you need to track your performance. Fortunately, acquiring data about different marketing campaigns provides these valuable insights. To acquire these pieces of data though, … Continue reading 5 Analytics Tools You Need to Leverage for Your Business

How Consultants Can Leverage and Scale a Business

Steven Imke September 7, 2020 In a previous post, we described a system to promote a consulting business. However, most consulting businesses are not inherently scalable since there is a limit to the number of hours that consultants can bill. Moreover, marketing takes time, and devoting many hours per week to marketing and promotion efforts … Continue reading How Consultants Can Leverage and Scale a Business

3 Strategies to Leverage Your Intranet and Boost Leader-Employee Engagement

Dhiraj Sharma September 4, 2020 Even in the best of times, employees aren’t satisfied with getting the bulk of their information from co-workers or the office rumor mill. But when there’s a global pandemic raging on, company higher-ups have a tremendous opportunity and responsibility to be visible to the people they hire. What’s more, employees … Continue reading 3 Strategies to Leverage Your Intranet and Boost Leader-Employee Engagement

Martech practitioners must leverage interdepartmental interactions

We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel. Steve Petersen on July 6, 2020 Managing marketing technology doesn’t happen in a vacuum. As a hybrid specialty spanning both technical and business realms, practitioners interact with multiple departments other than marketing and IT during their … Continue reading Martech practitioners must leverage interdepartmental interactions