As consumers become more receptive to native ads, marketers are taking notice. Columnist Soo Jin Oh explains why it’s time for your brand to hop on board. Soo Jin Oh on May 21, 2015 Over the past few years, consumers’ opinions of native ads have shifted. While some consumers once perceived native advertising as confusing … Continue reading Next Level Native Advertising: Where Intent, Creative & Content Meet
Michael CohnApril 27, 2015 You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? The approach of social media professionals Get the backing of … Continue reading Bringing Your Marketing Efforts to the Next Level with LinkedIn
Christy GoodmanApril 24, 2015 I love the art of selling. Ethical, genuine, authentic selling. What’s better than having a solution for someone else’s problem? My idol is Jill Konrath, in my opinion the greatest sales guru out there. Her SNAP Selling process has been so successful because it’s effective. It works. Not to mention, she … Continue reading Take Selling to the Next Level: 5 Steps for Successful Social Prospecting
Megan Ritter April 22, 2015 Staying productive in today’s digital age is challenging since data and information seems to be coming at us from all different angles. Most clever content marketers have already heard about or are already using Google Drive, Hootsuite, Trello and WordPress, but there are some other, lesser known online tools out … Continue reading 12+1 Fantastic Tools To Keep Your Productivity Level Up
There’s a reason why programmatic buying is taking over display, columnist Pete Kluge notes, but it’s still not reaching its potential. Pete Kluge on April 13, 2015 If data are collected and never acted upon, what is the lost value to your business? Consider this: If the mass of available data were being optimized to its … Continue reading Take Programmatic Display To The Next Level
Todd GiannattasioFebruary 11, 2015 I must preface this story by telling you that this is not a common result for website redesigns. Normally when redesigning your website, you’d actually expect a potential, slight drop off at first while the new site is being re-indexed by Google and figured out how valuable your new website is … Continue reading Website Redesign Takes Online Presence To The Next Level
Brenda TonJanuary 12, 2015 Did you know that there are 2.1 billion searches on Twitter every day? There are millions of people who use Twitter search to understand what’s happening right now and to stay updated on the latest news and trends. On Twitter Ads, advertisers have the ability to run different types of ad … Continue reading How To Take Twitter Ads To The Next Level With Search Data
Ryan EstisJanuary 3, 2015 The start of something new brings the hope of something great. For nearly half of us the passing of another year comes with the resolve to make some meaningful changes. Take a look at the research on The Top 10 Resolutions for 2014. Did you notice any familiar themes? You’ll also … Continue reading Are You Ready For The Next Level In 2015?
By Jimmy Daly, Published November 3, 2014 Content promotion is an art. It requires strategy, time and, most importantly, people. In order to grow an audience and attract attention, your posts – no matter how great they are – need to be effectively promoted on social media, with email marketing and in real life. Here … Continue reading 13 Steps to Take Your Content Promotion to the Next Level
